How to improve social media engagement with customers?

social media engagement

Ways to improve social media engagement with customers

social media engagement

First rule? Always be there, attract their attention. So always be posting! Second: Be timely, be there when your customers are. And six more.

If you have experience in social media marketing, you know that engaging users is no easy task.

Common mistake

The biggest mistake people make when promoting their brand, company or even themselves on social media is thinking that simply posting is enough. However, that’s far from the case.

Strategic management of social media

social media, social media management

Managing a Facebook, Instagram or Twitter account means having to strategize ways to keep your current audience captivated, while simultaneously attracting new users to your page.

Both of these activities can be full-time jobs. And, unfortunately, most people struggle to do either well. After all, how many times have you heard the words: “We just need to post better content”?

Social media management is not complicated

But because building a loyal following on social media isn’t easy, that doesn’t mean it has to be complicated. Some of the best digital marketers today started building Instagram pages as a hobby – until suddenly they were boasting hundreds of thousands of followers. What they did was double down on their strengths and learn how to work on their weaknesses.

Here are eight ways you can increase your engagement on social media.

1. Always be posting

social media, always post

The first rule to increasing engagement is to constantly be creating and posting relevant content. To do this, you need to figure out what content engages your audience. A lot of brands don’t fully understand how crucial it is to study their competitors and other people in their space.

There’s no reason to try to build an audience solely off original content. Curated content, or content shared from other pages, is how some of the most popular pages have built audiences in the millions. So, there’s no need to reinvent the wheel. Look for trends that are currently grabbing people’s attention, and capitalize on them.

2. Be timely to stay relevant

always post, social media, timely posts

TSuccessful brands and accounts recognize that it’s a lot easier to insert yourself into a massive conversation that’s already happening than to start a conversation from scratch. When you see a page or account that has extremely high engagement, it’s because they know how to create content that resonates. So if you make every post with the intention of it being extremely relevant to something that’s already happening in the world, you’re going to tap into that traffic.

3. Be bold

If you want your page to get noticed, it has to stand out from the crowd.

Users follow so many brands and pages that after a while they all begin to blend together. As a brand, know that it’s your job to always find ways to separate yourself from what everyone else is doing. For example, short videos on social media with big text above and below the video have become extremely popular.

4. Get to know your audience

audience, social media

A great way to connect with people on your page is to create a conversation.

Many people believe that “creating a conversation” means posting pictures and then responding to comments with general, rehearsed responses. 

To increase engagement, be engaging yourself. This means calling out specific people in your stories, or finding ways to thank or even reward your most engaged followers. And, if you don’t have the bandwidth to reply, hire someone to do it for you. Yes, it’s that important.

5. Run campaigns and promotions

run campaigns, social media, sponsored posts, marketing social media

Nowadays, even the most viral-worthy pages have to spend money to continue growing.

Running ad campaigns behind your most popular or most engaging posts can be a great way to sustain momentum and continue building your brand. Once you know which posts resonate the most with your audience, present them to new audiences so that you can attract the kinds of people you want following your page.

Furthermore, you can use this data to inform your own content creation or curation process. Let the data inform you so you can do more of what’s already working.

6. Have a personality

Brand awareness is key. But brand awareness and the best content strategy mean nothing if you’re dull. The best social media pages have a personality. Whether you’re an influencer or a big brand, your job is to develop a brand voice people want to listen to.

Some questions to ask yourself are: what topics (within your industry) get people riled up? What types of content are controversial? What can you do that will get people talking? And, most importantly, what can you say that the most people will be able to relate to?

Creating engagement takes real work. But by using data and trial and error, you will learn over time which pieces of content resonate the most. 

7. Post when your audience is watching

social media engagment, customer engagement social media

One of the most underestimated aspects of social media growth and engagement is timing.

Different sources will give you different information on the optimal posting times. Some say you should post after work hours – but we all know people check their phones during work. Others say you should post during work hours – but then again, that’s when people should be working.

The truth is, when you “should” post depends entirely on your audience.

Timing is a trial-and-error process. Try posting at different times of the day, and track your engagement. When you start to see patterns, use them to inform your posting times.

8. Make your posts (and your page) visually appealing

This may seem obvious for a visually based network like Instagram, but it’s a lot harder to implement on Twitter, LinkedIn and even Facebook.

Optimizing the visual starts with your bio and ends with your content. Make sure your bio is spaced appropriately and has emojis that speak to your brand. Make sure the post pinned to the top of your profile is one with a high amount of engagement (and a great picture). And, most important of all, make sure your profile is a complete representation of who you are and what you share. Do this by alternating between text, pictures and videos.

Remember: if your page looks great, users will be more likely to give it their attention, which of course is the whole goal.

Seven mistakes to avoid for successful content marketing

Identify these 7 mistakes in your content marketing immediately

 

Many companies are changing their marketing strategy to join the online digital platforms. Some are doing outstandingly well, but there are also some companies which are stumbling.  Why is that they are doing badly in their content marketing activities?

Reasons to poor content marketing results

#1 No Content Marketing Strategy

content marketing strategy, content marketing

Content marketing needs Strategy- a clear picture of the Why, Who, What, How and When and Where. This is important, focus on your strtegy first then look into the techniques.

Having a content marketing strategy helps to direct and guide your team’s efforts. You have something to look forward and back on.

What is a strategy?

Map out the Why and How clearly. Keep that in mind, so that every day you are taking action which is focused and on target. Always keep the big strategy in mind when you link it to your online image.

#2 Not Linking Content Marketing back to the big marketing idea 

big marketing idea

Just having content marketing strategy is not enough. Content marketing is an integral part of inbound marketing. There are a lot more substance to it.

When your content marketing strategy is not aligned with the overall marketing strategy, then you run the risk of your efforts falling part. 

Paint a consistent image

paint image

When the content marketing strategy is developed, make sure all the teams are working together with everyone aligned. This ensures that the marketing qualified leads are passed on smoothly to the sales for them to close the sales.

If different parts of your marketing strategy are moving in different directions, your customers may get a confused picture. Worse, those customers who have started moving through your marketing funnel may drop out if the conversion is not optimized.

 

#3 Not Having a Written Content Marketing Strategy

Not a physical piece of paper, but it is something like a formula that everyone understands and follow. The strategy, the steps and responsible personnel for what and when are clearly outlined. Having a checklist and roles clearly defined is a must.

Why is this important?

This removes any errors which may happen due to miscommunication. Also, a documented content marketing strategy means that you will have a clear idea of what you are testing and how you will measure it. Remember what you will measure, will happen.

A written content marketing strategy also means that you and everyone in the team will have a content calendar to work out.

#4 Not having a Content Calendar

content calendar

What is the main function of this planner?

At one glance, you can see how the week and month is going to unfold. Also, it shows how the content calendar is aligned to your business calendar. Seeing how the content amplifies these events or works around them helps in the team being very clear about the big picture. The content calendar also helps in planning and executing content which you love. 

#6 Over attachment with One’s Content

likes

Your sweat and tears are contributed into developing that one post or photo. You post the content and expect to win the applause you think you deserve. Instead, reality differs and no one is engaging or watching your content. Well, it happens.

 

What you need to do next?

Start by comparing other content you have generated:

  • Confirm your buyer persona – does your content reflect their problems and their journey?
  • Reflect on the amount of ideas – it is just aesthetically pleasing with many unconnected ideas?
  • Does it lack emotional content – emotional content is engaging, data is boring if it does not tell a story
  • Refer to the day and the time you posted – sometimes other events may have absorbed all the attention or the time you are posting coincides with heavy workload and your prospect is not online at that time

#7 Focus on relevancy

relevant content

 

Relevancy trumps. Make content which reflects the buyer’s journey and their problems and your proposed solutions. Technology is only a support. Developing content with the right technology is just the start, what is your promotion plan?

Conclusion

The road to success is paved with mistakes. However, some mistakes are like deep pits. To come back from them while your competition is racing is difficult. Avoid the ones listed above and put your marketing machine into full throttle.

 

New Snapchat Filter- time for some noise!

snapchat

New Snapchat Filter: Augmented reality mask that responds to sounds

snapchat, snapchat filter, new snapchat filter

Tired of moving your eyes or sticking your tongue out to watch a change in  Snapchat mask? Good news!! Something fun is coming soon as Snapchat has a new lens reaction that responds to sound!

You can try the new animal face mask which changes based on the sound in the environment!

How does it look like!

snapchat, new filter, sound filter snapchat

The new mask is a pair of neon-colored, round ears, a heart-shaped nose, and a pair of whiskers. When the sound in the room gets louder, the ears grow. The filter’s colors and sparkles also adjust with the sound.

Multiple people: no problem! The mask is also one of Snapchat’s options that work with multiple people in the image. 

The new sound filter can be used for both stills and video, with the latter showing off the sound reactions. 

Sound based filters: coming your way

Doesn’t sound interesting? Or maybe neon disco ears are not your thing? Additional sound-based filters are coming right your way! Snapchat hasn’t shared what how they will look like, but they will be available on your screens over the next few weeks.

Analysis on Snapchat filters

The carousell of augmented filters already has different reaction triggers. Most are based on what the camera sees, including the puppy dog face that adds a dog tongue when users stick their own tongue out. 

Though the new animal mask appears to be the first that reacts to sound. Other filters are equipped with a voice changer, but the visual filter itself doesn’t react with the sounds in the room.

Snapchat recent updates

The latest filter expands Snapchat’s heavily imitated augmented reality camera. Snapchat also recently added playable AR games to its queue. The company’s latest updates also include unskippable video ads.

Consumer limits for social media marketing

Social media marketing and consumer limits

The notification has extended to social media, where various platforms are competing to bring you the news first. Meanwhile, there are brands and influencers competing to get your attention.

One interesting study result found out that daily social media usage of global internet users is about 135 minutes per day. Isn’t it great if you are a part of the 135 minutes people spent browsing?

After all, if you are trending, you are considered “happening”.

Paid advertisment

social media, choices, platforms, youtube, facebook

Now with the added advantage of promoted paid content on a social media platform, brands are really occupying screen space. Nevertheless, either as a brand or an influencer, when do you know social media branding is too much?

How Overexposure Can Backfire

It’s every brand’s dream to create viral content. Because the impact and effect they get on user’s life is magnificient. While viral content does make way for brand to recall value, but

Imagine a user getting bombarded with posts every time the a platform is openined. You may not realise this at the start, but it does begin to get annoying. Who knows it can even escalate to consumers blocking the brand from his/her feed.

Why are influencers a good choice?

influencer network, social media, marketing

Influencers are as though story tellers. They share their personal anecdotes and thoughts on brands on their social profiles. While it is a great way to stay relevant and connected with your audience, too much of it leaves no mystery.

Do not quote yourself from your social media platforms. Start letting people know what they do not. People who have little or no social media presence have a greater demand in such cases because people want to hear more from them. Their inaccessibility only increases their influence over the audience.

Consider the opposites

There are too many success stories behind social media campaigns that we simply cannot ignore the power of them.

Social media has also turned around the lives of many by changing them from a nobody to a celebrity. Exactly. We are talking about the Instagram and YouTube stars who have managed to create a brand for themselves through content sharing on social media platforms.

These stars are raking in millions through these platforms and partnering with brands for advertising.

How to create your brand?

But the trick lies in advertising and understanding how to create your social media network. One needs to understand that they need to have a structured program for social media, where they keep coming back to their users on regular intervals but do not inundate them with posts.

Are the past era of advertisements gone for good?

In the bygone era of advertisements, the limited possibility of space on newspapers or television made way for lesser branded content. This promised the readers or viewers more authentic news or informative pieces instead of plugged articles. This also brings up the much debated fake news propaganda on social media, questioning the authenticity of these platforms.

Is social media the way to go?

Social media today has numerous advantages linked to it not just for individuals but brands too. However, what they need to understand is to maintain the balancing act, making sure that overexposure doesn’t kill your brand value.

The power of social media in Singapore

singapore

Social media influencers

Did you know that Singapore is one of the most socially connected countries on earth? According to a survey, people in Singapore use instant messages more frequently in South-east Asia. Females are more active users, and we clocked the highest usage frequency with 79% over 7 days. 

Singapore social media landscape

social media, singapore

Directing to Singaporean social media statistics, Facebook memberships and usages are at a skyhigh. With a ratio of 9 in 10 having access to a smartphone, we trump global smartphone penetration.

The way to own a successful business in Singapore is, therefore, through social media. The fastest route to your customers seems like engaging social influencers.

Although engaging with these social influencers can be challenging, but it can be rewarding. If you own a quality product or service, these influencers will become your best brand advocates.

Difference between traditional marketing vs influencer marketing

tradtional marketing, social media, influencer, marketing

Unlike regular passive advertising approach, where people have the choice to ignore or take it with the obvious intention to sell. Influencer advertising is like a recommendation by the friend who you trust. It is that extra “oh, I didn’t know” that pushes your purchase decision.

What to avoid in influencer marketing

It is not all rosy in influencer marketing, there are dangers too. If you fail to deliver what you promised, devastating effect is expected.

Tips for influencer marketing

tips

The fashion of influencer marketing is the digital notion of the old fashioned “word of mouth”. Start catching up with the usage of the current most powerful influencers, as your competitors probably are. It’s time to switch up your marketing game! Start turning most followed quality influencers into band advocates with persuasion and relationship building.

Let them know you want to work with them! One way could be through sending PR kits- showcasing your products with personalised handwritten cards!

How powerful is social media word of mouth?

74% of consumers rely on social networks in their purchases. It is a growing area where brands need to start focusing on to maximise sales in Singapore.

Social media in Singapore?

social media, marketing

Tapping into social media marketing is not a wrong choice in Singapore, due to it’s peoples’ to take risks in purchases. With word of mouth advertising, products/services endorsed by a celebrity, friends, or respected influencers enjoy surge in purchases. Budgeting into social marketing early is not only wise, but important for your brand’s campaigns.

Why?

As a status-driven society, millennials in Singapore follow influencers as role models. Even in behaviours, choice of brands, especially what to wear and buy. The reminding importance of third party recommendations is why influencer marketing is winning.

It is never too late

Start to include social influencers in your public relations, best of all, remember that they are humans not tools! Manage and develop them to become powerful advocates of your brand with care.

Why do people turn to influencers for information?

Influencers on social media

What are the uses of social media for these influencers?

The influencers uses social media to share and stay in touch, they support what brands and products they believe in through their accounts.

search

Breaking down the main uses of social media in further details:

  • Connect with your favourite people- loved ones, friends, people

connect

Social media allows you to connect with people on a global scale. The most commonly used platforms such as Facebook, Whatsapp, Instagram and Skype are the most convenient and fastest growing platforms to connect people. One common thing about these platforms are the social factor, where you can contact people (anytime and anywhere). The connection you used to think is impossible is now made so much easier with these social channels. Distance is no longer a challenge, and now influencers are making use of that to share what they believe through the platforms. The instant updates followers can get from these influencers ease the burden of trying the products themselves.

  • Sharing passionately- enhanced credibility

People generally love the act of sharing, and the attention. The constant need to express themselves and let their feelings and/or experiences made known to others is the root basis of how social media came about. Different people with different opinions on topic come together to share and generate varying responses and readers/audiences can gain and selectively learn from them. With similar values and experiences, influencers gain value among their readers. That’s really how their numbers grow. WIth social media, it’s so easy to connect with people. You share about the things you love, and that’s how people believe in you.

Did you know that 90% of the audiences believe in what influencers say than brands?

  • To support a cause/ brand

types of influencers

Social media can be an effective tool to drive actions as it builds awareness. When influencers update their social media with brands information- they are essentially spreading awareness. Through their profiles, brands can reach out to their target audience more effective. Influencers are trusted voices and can be extremely effective at spreading the word. This alone, is enough to encourage topics and actions among their followers. One example would be the ice bucket challenge, where many people challenged themselves on instagram to pour a bucket of ice water over themselves. Celebrities, politicians and influencers all videoed their acts, and this spread promoted awareness. The act of pouring ice water over one also encouraged people to be more involved, and support Amyotrophic lateral sclerosis (ALS), a form of neurodegenerative disease that affects the brain and spinal cord.

  • FOMO (Fear of missing out) and keep up with trends

fomo, fear of missing out

People turn to social media platforms as that’s the “hot” place where people talk and share information. Influencers play a major role in selling and promoting a company, and these social media platforms become essentially a “marketplace”. Influencers are essentially cheaper and more reliable as an option of representation to ensure that their products is stretched to its maximum possibility.

Future of social media

Future of social media

future of social media

What is the future of social media? If you are a frequent user, we are not quite sure if you have a concrete answer to.  Ready for a ride into the future? Let’s start.

Increased similarity of platforms

Do you feel that social media platforms are quite similar? Like how Snapchat has that augmented filter, and now Facebook and Instagram have it. It seems that each social media platform launched with a unique niche.

  • Facebook can add friends and share photos

facebook, social media

  • Twitter shares short and concise content

twitter, social media, tweet

  • Instagram presents photos

instagram, application

  • Snapchat allows you to capture the special moments

snapchat, social media, pictures, 24 hours

But now they have a mass amount of followers, therefore, these platforms start to follow a standardised model.

Let’s review, shall we?

Snapchat and Instagram

snapchat, insta story, instagram, 24 hours, highlights

Before Instagram stories, Snapchat was that unpolished, straight in the moment content. It was the place to share with your friends that snap you want to share, and it will be gone after 24 hours. Instagram was the place you share your best photos and captions.

Instagram stories- the fall of Snapchat

The difference between Snapchat and Instagram started to blur when Insta-stories was introduced.

Youtube and Facebook

youtube, facebook, social media

Now, Youtube also allows users to share in the moment photos and captions like facebook statuses.

Facebook, Google, and Twitter

Facebook is also trying out trending stories and go to places/pages like google and twitter.

 Up and coming cool features?

We can see that these platforms are really putting in the effort to be the first among the many to hold users in. And we believe more cool and exciting functions will be made available. For a starter, here’s some:

  • E-commerce: Platform to sell/buy/promote your products/services
  • Reactions: More options for you to better express yourself
  • Articles based on your activity: More relevant pieces for you
  • Virtual reality- now you see it, now you don’t
  • 360-degree video
  • Improved advertisement engagement

 

Latest news and anecdotes of prominent Singapore influencers

news, social media

Singapore Influencers

Influencer marketing

According to Straits times Singapore, Singapore influencers marketing is one big growing industry with projection to hit US$5 billion by 2019. How do Singapore influencers compete in securing followers and to remain authentic? The best safety net to fall back on is to always remain real through conducting proper research and sharing actual experiences to their followers.

Here are some updates on some of our old time favourite influencers in Singapore!

Xiaxue

Nose and eyes surgery

singapore influencers

If you are Singaporean, you should know Xiaxue, also known as Wendy Cheng offline, a Singapore influencer/blogger who shares her life and opinions on local issues in a provocative fashion. She has been blogging for a decade ever since 2003! In November 2017, Xiaxue went under the knife for her nose and eyes. Yes again!! She has always been very open with sharing her personal experiences with her fans and have uploaded several videos on her personal channel to share about her plastic surgery experiences. If you missed out, here’s the link!

But this time, I promise you it’s different.

plastic surgery, xiaxue, again, nose, eyelid

The crew of guide to life, a long-running Youtube series starring Xiaxue as the host was RIGHT INSIDE the operating theatre with her. Have you guessed it right? Yes! The entire process was recorded down on the camera, and if you haven’t caught it yet, here’s the link! If you have always been curious about plastic surgery, you have to go watch this rare footage of how eyes and nose surgeries are being conducted! You can also find out how she looks like after on her own channel through her recovery vlogs!

Mongabong

The proposal

Next up we have the up and coming beauty and fashion beauty, MongChin Yeoh, alternatively known as Mongabong on social media.

beauty, influencer, singapore, fashion

Her fiance, Matthias finally popped the golden question and had successfully put a ring on her finger! Yes that’s right, Mongabong is off the shelves!

mongabong. instagram, influencer, wedding, proposal

“I like that he’s very trustworthy, smart, driven and always giving. He takes care of my needs and is always there to give me advice about life. Whenever I run into problems at work or at home, I know I can always count on him to help me with it. Someone that sees my problems as his and his as mine, my happiness as his happiness and his as mine…I think that’s very hard to come by.” ~ Mong (Courtesy of theweddingscope.com)

The proposal was a surprise where Mong was tricked into believing that she was on set for jewelry commercial shoot, just like any other day at work. Little did she know that it was recorded and she will make the decision that will change her life forever! You can catch the whole process of this sweet moment from her youtube channel, or click on the link here!

Naomi Neo

naomi neo, singapore, youth, influencer, engagement

The love proposal in Korea

We have another happy news to share with you too! The last Christmas added new meaning to our young social media Singapore influencer, Naomi Neo. because she got engaged last Christmas on the trip to Korea with her fiance!

naomi neo, engagement, korea, ring

She is one of Singapore’s top influencer with a mega following of over 300k! You can also check out her Korea vlog to find out how the proposal went!

Congratulations on your engagements, MongChin and Naomi!

Let’s end this post with something sweet!

Melissackoh

melissackoh, instagram, top singapore

New beginnings!

Newlyweds Melissa Celestine Koh, also known as Melissackoh on Instagram and her husband has finally gotten their keys to their new house and it’s also fully furnished! With her beautifully curated feed, are you excited to see how her home looks like? It’s all fully recorded on the home tour video on her youtube channel, click here to view!

Top influencers across Singapore social media platforms

Top blogs in Singapore!

Here are some of the top influencers Singapore you can check it out!

These are some of the influencers Singapore that you will know of or at least heard it from your friends. Let’s understand more in details about them.

ladyironchef, blogger, singapore, blog, food

Started as a humble blog in an attempt to share about personal food experiences, ladyironchef has evolved into Singapore’s leading food and travel website. Behind all the beautifully written articles stands a man with an inexplicable passion for the finer things in life, especially for food and travel.

Known as “ladyironchef”, the mysterious chief editor is actually a gentleman named Brad sharing his personal encounters on his blog, dishing out genuine reviews about food and dining locations, countries, and cities.

At ladyironchef, they pledge to remain sincere and frank when sharing the endorsed products and experiences with their readers on their trusted website.

blogger, singapore

Also known as budget Barbie, otherwise as QiuTing offline, she is one of Singapore’s leading bloggers. Her unique humour and down to earth qualities are reasons for her immense following. She is extremely loyal to her family and friends, often making her love for them known on her blog. Her inclusion of personal stories with a tinge of straightforward humour allows her readers to relate to blog posts.

joke, funny, mr brown, singapore

Known as the blogfather of Singapore famous for his social and political commentary, with his unique writing style encompassing an enjoyable level of wit and analysis sets a high bar for the rest of the blogging arena. His content appeals to an older demographic focusing on current affairs, however, now he is moving more towards lifestyle products promoting brands in his advertising posts in a subtle manner that you would have no idea they were even sponsored.

  • YouTube

An immensely popular free video sharing platform, Youtube makes online content sharing easier. To share, you simply create an account and then start uploading your own videos to share with others. Its never a one-way street, if you are inspired, you can jump in anytime and then start becoming a part of the community! Started in the year 2005, YouTube is now one of the hottest sites on the web.

One reason for its popularity is the pitless number of videos you can find, from food to travel to fashion, you name it, they have it! Fun fact! An average of 100 hours of video content are uploaded to YouTube every minute, so be rest assured, there’s always something new to discover!

Another reason that YouTube is so popular is that it’s all user-generated content, hence making it more interesting! Instead of specially curated videos from major TV companies or movies studios, viewers can find highly interesting content.

If you are interested in joining the YouTube community, you can visit the official YouTube Help channel to aid you in the specifics of the interface.

In conclusion, YouTube is jumping in, record and share your videos or you would like to take a more passive approach, search, click and enjoy!  

Categories of influencers:

 

  • Lifestyle

Building their social media followings from scratch, which means they have a strong connection with their following. They have a clear understanding of their community behaviour such as interests and behaviours. As a result, they have a higher rating when it comes to authenticity.

@xiaxue (605k)

@Bongqiuqiu (302k)

@Melissackoh (248k)

 

 

  • Parenting

 

@xiaxue (605k)

@bongqiuqiu (302k)

@cheeserland (242k)

 

  • Food

 

@ladyironchef (640k)

@littlemissbento (319k)

@danielfooddiary (203k)

 

  • Gaming

 

@notgoodgamers (24.7k)

@brendanaw (16.3k)

@nocplays (10.7k)

 

  • Health and fitness

 

@sugarrandspice (134k)

@saffronsharpe (120k)

@sandrarileytang (82.4k)

 

  • Beauty

 

@speishi (278k)

@mongabong (124k)

@mykxii (106k)

 

  • Fashion

 

@mongabong (124k)

@dreachong (301k)

@euniceannabel (203k)

 

  • Travel

 

@Melissackoh

@sethluicious

 

Now that you know some of the influencers Singapore that we have shared, let us know if we have missed out anyone that we should know as well!