New Snapchat Filter- time for some noise!

snapchat

New Snapchat Filter: Augmented reality mask that responds to sounds

snapchat, snapchat filter, new snapchat filter

Tired of moving your eyes or sticking your tongue out to watch a change in  Snapchat mask? Good news!! Something fun is coming soon as Snapchat has a new lens reaction that responds to sound!

You can try the new animal face mask which changes based on the sound in the environment!

How does it look like!

snapchat, new filter, sound filter snapchat

The new mask is a pair of neon-colored, round ears, a heart-shaped nose, and a pair of whiskers. When the sound in the room gets louder, the ears grow. The filter’s colors and sparkles also adjust with the sound.

Multiple people: no problem! The mask is also one of Snapchat’s options that work with multiple people in the image. 

The new sound filter can be used for both stills and video, with the latter showing off the sound reactions. 

Sound based filters: coming your way

Doesn’t sound interesting? Or maybe neon disco ears are not your thing? Additional sound-based filters are coming right your way! Snapchat hasn’t shared what how they will look like, but they will be available on your screens over the next few weeks.

Analysis on Snapchat filters

The carousell of augmented filters already has different reaction triggers. Most are based on what the camera sees, including the puppy dog face that adds a dog tongue when users stick their own tongue out. 

Though the new animal mask appears to be the first that reacts to sound. Other filters are equipped with a voice changer, but the visual filter itself doesn’t react with the sounds in the room.

Snapchat recent updates

The latest filter expands Snapchat’s heavily imitated augmented reality camera. Snapchat also recently added playable AR games to its queue. The company’s latest updates also include unskippable video ads.

Where is Facebook heading towards?

Future of Social media- Facebook

facebook, social media, fb

What do you think the future of social media looks like? Here are some clues to show you what the technology future beyond looks like. With so much happening in the social media segment, it feels good to take everything slowly and observe what has changed in this landscape. Let’s discuss the trends using Facebook.

 

Customisable content- Augmented reality, filters, and live videos

snapchat, social media, pictures, 24 hours

 

Snapchat was the first to bring augmented reality to life through camera lenses. And then pokemon go turn it up to a higher degree as though you can now see it in real life.

Augmented reality

facebook, live, filter, augmented reality, ar

Augmented reality has gained global attention, and Facebook has turned itself into something like snapchat. It has its own set of filters as well. Moving away from virtual reality, augmented reality is more portable as people can carry it around in their mobile phones instead of a big device. As a social media application, engaging its users is one key concern. When its users have fun with their friends/families while using the augmented effects opens a big opportunity for Facebook.

Live videos and filters

While people look for more opportunities to express themselves, Facebook is on trend to support people’s eagerness to share and post-masking with a variety of filters for live videos.

 

Unlimited growth of video content

youtube, growth, chart

 

Really, the growth of video is magnificent. The growth of youtube is apparent and many influencers are jumping on this bandwagon. Video has many exploration areas such as live videos, video content marketing, advertisements or trailer and more…

The best thing about video is that it captures attention. With physical interactions, intriguing music, and amazing story plot, no wonder it’s growing rapidly.

But one thing to note is that video content requires dedicated time and resources. 83% of marketers had this worry due to constraints.

 

Number of searches

 

Facebook sees almost 2 billion searches/day and this was a 1.5 billion increase from 2016. Although Google still has the highest searches of 3.5 billion, Facebook is catching up. There is also a Search engine optimisation (SEO) system on Facebook, where the search is able to increase your reach.

It is so exciting to watch how these trends unfold, and they will definitely be topics we will dive into and share more about in the months to come.

Future of social media

Future of social media

future of social media

What is the future of social media? If you are a frequent user, we are not quite sure if you have a concrete answer to.  Ready for a ride into the future? Let’s start.

Increased similarity of platforms

Do you feel that social media platforms are quite similar? Like how Snapchat has that augmented filter, and now Facebook and Instagram have it. It seems that each social media platform launched with a unique niche.

  • Facebook can add friends and share photos

facebook, social media

  • Twitter shares short and concise content

twitter, social media, tweet

  • Instagram presents photos

instagram, application

  • Snapchat allows you to capture the special moments

snapchat, social media, pictures, 24 hours

But now they have a mass amount of followers, therefore, these platforms start to follow a standardised model.

Let’s review, shall we?

Snapchat and Instagram

snapchat, insta story, instagram, 24 hours, highlights

Before Instagram stories, Snapchat was that unpolished, straight in the moment content. It was the place to share with your friends that snap you want to share, and it will be gone after 24 hours. Instagram was the place you share your best photos and captions.

Instagram stories- the fall of Snapchat

The difference between Snapchat and Instagram started to blur when Insta-stories was introduced.

Youtube and Facebook

youtube, facebook, social media

Now, Youtube also allows users to share in the moment photos and captions like facebook statuses.

Facebook, Google, and Twitter

Facebook is also trying out trending stories and go to places/pages like google and twitter.

 Up and coming cool features?

We can see that these platforms are really putting in the effort to be the first among the many to hold users in. And we believe more cool and exciting functions will be made available. For a starter, here’s some:

  • E-commerce: Platform to sell/buy/promote your products/services
  • Reactions: More options for you to better express yourself
  • Articles based on your activity: More relevant pieces for you
  • Virtual reality- now you see it, now you don’t
  • 360-degree video
  • Improved advertisement engagement

 

Top influencers across Singapore social media platforms

Top blogs in Singapore!

Here are some of the top influencers Singapore you can check it out!

These are some of the influencers Singapore that you will know of or at least heard it from your friends. Let’s understand more in details about them.

ladyironchef, blogger, singapore, blog, food

Started as a humble blog in an attempt to share about personal food experiences, ladyironchef has evolved into Singapore’s leading food and travel website. Behind all the beautifully written articles stands a man with an inexplicable passion for the finer things in life, especially for food and travel.

Known as “ladyironchef”, the mysterious chief editor is actually a gentleman named Brad sharing his personal encounters on his blog, dishing out genuine reviews about food and dining locations, countries, and cities.

At ladyironchef, they pledge to remain sincere and frank when sharing the endorsed products and experiences with their readers on their trusted website.

blogger, singapore

Also known as budget Barbie, otherwise as QiuTing offline, she is one of Singapore’s leading bloggers. Her unique humour and down to earth qualities are reasons for her immense following. She is extremely loyal to her family and friends, often making her love for them known on her blog. Her inclusion of personal stories with a tinge of straightforward humour allows her readers to relate to blog posts.

joke, funny, mr brown, singapore

Known as the blogfather of Singapore famous for his social and political commentary, with his unique writing style encompassing an enjoyable level of wit and analysis sets a high bar for the rest of the blogging arena. His content appeals to an older demographic focusing on current affairs, however, now he is moving more towards lifestyle products promoting brands in his advertising posts in a subtle manner that you would have no idea they were even sponsored.

  • YouTube

An immensely popular free video sharing platform, Youtube makes online content sharing easier. To share, you simply create an account and then start uploading your own videos to share with others. Its never a one-way street, if you are inspired, you can jump in anytime and then start becoming a part of the community! Started in the year 2005, YouTube is now one of the hottest sites on the web.

One reason for its popularity is the pitless number of videos you can find, from food to travel to fashion, you name it, they have it! Fun fact! An average of 100 hours of video content are uploaded to YouTube every minute, so be rest assured, there’s always something new to discover!

Another reason that YouTube is so popular is that it’s all user-generated content, hence making it more interesting! Instead of specially curated videos from major TV companies or movies studios, viewers can find highly interesting content.

If you are interested in joining the YouTube community, you can visit the official YouTube Help channel to aid you in the specifics of the interface.

In conclusion, YouTube is jumping in, record and share your videos or you would like to take a more passive approach, search, click and enjoy!  

Categories of influencers:

 

  • Lifestyle

Building their social media followings from scratch, which means they have a strong connection with their following. They have a clear understanding of their community behaviour such as interests and behaviours. As a result, they have a higher rating when it comes to authenticity.

@xiaxue (605k)

@Bongqiuqiu (302k)

@Melissackoh (248k)

 

 

  • Parenting

 

@xiaxue (605k)

@bongqiuqiu (302k)

@cheeserland (242k)

 

  • Food

 

@ladyironchef (640k)

@littlemissbento (319k)

@danielfooddiary (203k)

 

  • Gaming

 

@notgoodgamers (24.7k)

@brendanaw (16.3k)

@nocplays (10.7k)

 

  • Health and fitness

 

@sugarrandspice (134k)

@saffronsharpe (120k)

@sandrarileytang (82.4k)

 

  • Beauty

 

@speishi (278k)

@mongabong (124k)

@mykxii (106k)

 

  • Fashion

 

@mongabong (124k)

@dreachong (301k)

@euniceannabel (203k)

 

  • Travel

 

@Melissackoh

@sethluicious

 

Now that you know some of the influencers Singapore that we have shared, let us know if we have missed out anyone that we should know as well!