Instagram explains why we won’t see chronological feed

No more Instagram chronological feed?

What’s the possibility of the news feed reverting back to chronological order?

Sadly (or not), Instagram says the current presentation isn’t going anywhere.

No to chronological feed

instagram chronological feed

The company has publicly stated that it is not going chronological. Let’s see how are they giving us a better sense of its rationale. The product lead for Instagram’s feed, Julian Gutman, said that Instagram is not thinking about [chronological ordering] at this time.

Why?

Users tend to spend more time in the app when they’re presented with an algorithmic rather than a reverse chronological feed. And that’s not just good for Instagram’s ad revenue  — it also allows users to see the posts that they want to see, even if those photos and videos were posted awhile ago. In fact, Instagram claims that its algorithmic feed allows users to see 90 percent of the posts from their close friends and family, while a reverse chronological feed would only show them about 50 percent of these posts.

Why is chronological feed a option?

instagram chronological feed

“As we’ve dug in more and tried to understand why people ask for chronological, it’s not a universal thing,” Gutman added. “It isn’t a single reason that people want chrono, and I think what we’re really trying to understand is what are those different frustrations that people have and how can we build that in to their personalized feed experience.”

Instagram is, however, giving users a new option to control their feeds. In a recent blog post, the social media platform discussed its “New Posts” button. This button will give users more control over when their feed refreshes. Once you press it, you will be taken to the top of your feed. Newer posts will be more likely to appear first than older ones. It isn’t a full reversion to chronological feeds, but it does give users a bit more control over how and when new posts appear.

Instagram algorithm

instagram algorithm

Instagram’s algorithms use several factors in determining which posts to show. First, including the engagement or the number of likes and comments the post receives.

But timeliness is also included among those factors. The change to a non-chronological feed, means the time the post was shared is a factor in feed order.

Factors which affect your feed’s order

Instagram’s algorithm, which includes when the post was shared, occasionally made posts appear to be ordered chronologically. The time spent in the news feed could also play a factor. Since Instagram algorithms avoid showing the same post twice, users frequently checking their feed could have fewer posts.

While Instagram’s chronological news feed change back in 2016 was met with mixed reactions, Instagram said it made the decision to adjust the news feed because around 70 percent of posts were going unseen in the chronological format. Timelines created by algorithms, rather than time stamps, are now the more popular option among the biggest social networks. 

@speishi shares her online stories

@speishi

@speishi, instagram, blog

With the “girl next door”online personality, Pei Shi is one gentle girl you see online.

“Getting out of my comfort zone”, Pei Shi shared on an interview with nuyou that she was an introvert in school, to the extent that she often got bullied in school!

Why did she start with a blog

Truth to be told, she do not have confidants at that point in life. Luckily, she started her on blog at the right age and time. She was thoroughly engaged in it, and cheers to finally having a platform to share her feelings. Through her blog, she became happier and more relaxed. Originally only with a blog, she started a Youtube channel due to an invitation by a friend. With more partnerships across channel, she gained more experience and confidence. Finally, she decided to start her own to share about her daily skincare musings or beauty techniques.

What is the most attractive about her?

@speishi, pei shi, instagram

She was asked what was the most attractive about her, and she humbly responded that she is in no position to give any comment. But she said her friends claimed to be her character. This has got to be due to her “girl next door” vibes that make people feel comfortable. Her youtube channel is also very relatable to real life scenarios, making it easy and practical to learn.  

Effects of starting at 15

@speishi, instagram

Throwing back to her success at age 15, Pei Shi shared that she thought she was the youngest in this online arena. But there are now more young girls approaching this online personality area. This has affected her in many ways, and one way is that although she is still young but not “fresh” in this industry anymore.

Although really young, but her fame has brought her to the common level with her seniors, and indeed that she is not as “fresh” anymore.

However, will she stop despite this?

She answers that this industry is very practical, and once you take a haul, others will replace you. Despite being already very used to this environment,  she has no attempt to develop this into a full-time career. This state can be a hobby and she doesn’t want to give herself too much pressure.

Essentially, she rather take it with a smile given the current situation!

Treasure what she has

@speishi, peishi, instagram

Always doing it based on her passion, Pei Shi regards this online job as part of her daily life. It is not a job. But having the ability to earn from a “job” that she likes makes her very happy. But she cannot imagine herself still doing this at age 80. She is glad that she is able to travel the world based on the job as an influencer.

To become an online personality has both good and bad, but there are more good than bad. For example, having the opportunity to attend a china production 《头脑风暴》, where she discussed the topic of becoming famous overnight with many hot online personalities. I have a sense of accomplishment with this opportunity to attend these overseas productions at this age.

Currently, Pei Shi is in a dilemma to continue studying or working. She hasn’t made a decision but are having plans to start her own career. In the mean time, she is still glad that she has the job as an “influencer”so at least she is not lazing around at home.

Where is Instagram heading towards?

Instagram

Do you own an account? If you do, you’d probably noticed these trends on Instagram.

  • Live videosinstagram, gif, likes

instagram, live

The place to be where you see pretty pictures with capturing captions, Instagram wants to be that. The place to share the world’s moments through captures. With 550 million monthly users, it has come a long way to be one of the top social media platforms. It never fails to disappoint (maybe except the algorithm), but Instagram took it to the next level with live videos.

Now, influencers are able to communicate and share with their followers whenever they want. It generates authentic content where information is shared live, with no edits.

  • Instagram Stories

insta, instagram, story

Snapchat’s 24 hours stories were also launched on Instagram to engage users when the posts feed get boring. Its all about expressing yourself through visuals. Getting updated is almost becoming a habit. Therefore, a story is a tangible form of keeping your moments in snaps. Although not the best to keep it on your feed, you can now also share through stories. Stories have also evolved with more creativity where we can see that Instagram did put in some effort to perfect this story function.

Some new updates can be found here.

  • GIFs

double tap, like

The increase in moving animations, videos, GIFs is apparent. Enough of static beautiful pictures, videos will be the next big thing. The partnership with GIPHY, a platform where people shares GIFs, users can now customise stories with GIFs to add that something extra that was missing.

  • Business profiles

business, instagram, analytics, insights

The advertisement is one of Instagram’s unique selling point. They are getting serious with their business tools to enhance the experience for brands and also for consumers. The release of the business tool pack- business profiles, business email, contact, analytics and the paid partnership function. Advertisements are becoming easier and more direct for consumers. We see now that advertisements are no longer webpage banners, they are on your timeline too.

Where is Facebook heading towards?

Future of Social media- Facebook

facebook, social media, fb

What do you think the future of social media looks like? Here are some clues to show you what the technology future beyond looks like. With so much happening in the social media segment, it feels good to take everything slowly and observe what has changed in this landscape. Let’s discuss the trends using Facebook.

 

Customisable content- Augmented reality, filters, and live videos

snapchat, social media, pictures, 24 hours

 

Snapchat was the first to bring augmented reality to life through camera lenses. And then pokemon go turn it up to a higher degree as though you can now see it in real life.

Augmented reality

facebook, live, filter, augmented reality, ar

Augmented reality has gained global attention, and Facebook has turned itself into something like snapchat. It has its own set of filters as well. Moving away from virtual reality, augmented reality is more portable as people can carry it around in their mobile phones instead of a big device. As a social media application, engaging its users is one key concern. When its users have fun with their friends/families while using the augmented effects opens a big opportunity for Facebook.

Live videos and filters

While people look for more opportunities to express themselves, Facebook is on trend to support people’s eagerness to share and post-masking with a variety of filters for live videos.

 

Unlimited growth of video content

youtube, growth, chart

 

Really, the growth of video is magnificent. The growth of youtube is apparent and many influencers are jumping on this bandwagon. Video has many exploration areas such as live videos, video content marketing, advertisements or trailer and more…

The best thing about video is that it captures attention. With physical interactions, intriguing music, and amazing story plot, no wonder it’s growing rapidly.

But one thing to note is that video content requires dedicated time and resources. 83% of marketers had this worry due to constraints.

 

Number of searches

 

Facebook sees almost 2 billion searches/day and this was a 1.5 billion increase from 2016. Although Google still has the highest searches of 3.5 billion, Facebook is catching up. There is also a Search engine optimisation (SEO) system on Facebook, where the search is able to increase your reach.

It is so exciting to watch how these trends unfold, and they will definitely be topics we will dive into and share more about in the months to come.

Future of social media

Future of social media

future of social media

What is the future of social media? If you are a frequent user, we are not quite sure if you have a concrete answer to.  Ready for a ride into the future? Let’s start.

Increased similarity of platforms

Do you feel that social media platforms are quite similar? Like how Snapchat has that augmented filter, and now Facebook and Instagram have it. It seems that each social media platform launched with a unique niche.

  • Facebook can add friends and share photos

facebook, social media

  • Twitter shares short and concise content

twitter, social media, tweet

  • Instagram presents photos

instagram, application

  • Snapchat allows you to capture the special moments

snapchat, social media, pictures, 24 hours

But now they have a mass amount of followers, therefore, these platforms start to follow a standardised model.

Let’s review, shall we?

Snapchat and Instagram

snapchat, insta story, instagram, 24 hours, highlights

Before Instagram stories, Snapchat was that unpolished, straight in the moment content. It was the place to share with your friends that snap you want to share, and it will be gone after 24 hours. Instagram was the place you share your best photos and captions.

Instagram stories- the fall of Snapchat

The difference between Snapchat and Instagram started to blur when Insta-stories was introduced.

Youtube and Facebook

youtube, facebook, social media

Now, Youtube also allows users to share in the moment photos and captions like facebook statuses.

Facebook, Google, and Twitter

Facebook is also trying out trending stories and go to places/pages like google and twitter.

 Up and coming cool features?

We can see that these platforms are really putting in the effort to be the first among the many to hold users in. And we believe more cool and exciting functions will be made available. For a starter, here’s some:

  • E-commerce: Platform to sell/buy/promote your products/services
  • Reactions: More options for you to better express yourself
  • Articles based on your activity: More relevant pieces for you
  • Virtual reality- now you see it, now you don’t
  • 360-degree video
  • Improved advertisement engagement

 

Government taps on influencer marketing

Government agencies reaching out to influencer marketing

Influencer marketing is the current hot topic in Singapore as many news has been reporting on government agencies reaching out to Singaporeans through social media influencers.

With social media, everyone’s information consumption habits evolved around it.

influencer marketing

Is Influencer Marketing appropriate?

right or wrong?

credits: TheDiabetesCouncil.com

The question is, is it wrong for our local government to engage these people to capture the attention of the younger generations? Let’s see.

How popular is Instagram in Singapore

instagram, application

A social media platform, Instagram has one of the highest popularity in Singapore where it is the 3rd highest ranking for connected Singaporeans.

How much time do these young Singaporeans spend with their phones?

This high usage of social media is due to the high exposure these generations are exposed to online. Guess how much Singapore millennials (aged 16 to 30) spend on their mobile phone?

An average of 3.4 hours a day!!

46% of this time is spent on social media, a number worth noticing. Social media has consumed a considerably big part of millennials attention and time. Brands and organisations are diverting their budget to social media channels and influencers to broaden their reach.

Ministry of finance

In order to connect with their younger generations, our local government has also adapted to this new trend to broaden their reach to our young people.

Budget 2018

In a straits times article, its mentioned that the “Ministry of Finance (MOF) has paid for over 50 social media “influencers” to post on Instagram to promote the Budget process”.

Is social media marketing the right way?

Resorting to using social media influencers as a form of outreach to the younger generations deserves more exploration. Many critics and experts highlighted that authenticity and credibility is very crucial. They are important selection criteria as it is very important for brands/organisations to find the perfect representation. One tip is to engage one with relevant product and knowledge experience to effectively align campaign objectives.

Top influencers across Singapore social media platforms

Top blogs in Singapore!

Here are some of the top influencers Singapore you can check it out!

These are some of the influencers Singapore that you will know of or at least heard it from your friends. Let’s understand more in details about them.

ladyironchef, blogger, singapore, blog, food

Started as a humble blog in an attempt to share about personal food experiences, ladyironchef has evolved into Singapore’s leading food and travel website. Behind all the beautifully written articles stands a man with an inexplicable passion for the finer things in life, especially for food and travel.

Known as “ladyironchef”, the mysterious chief editor is actually a gentleman named Brad sharing his personal encounters on his blog, dishing out genuine reviews about food and dining locations, countries, and cities.

At ladyironchef, they pledge to remain sincere and frank when sharing the endorsed products and experiences with their readers on their trusted website.

blogger, singapore

Also known as budget Barbie, otherwise as QiuTing offline, she is one of Singapore’s leading bloggers. Her unique humour and down to earth qualities are reasons for her immense following. She is extremely loyal to her family and friends, often making her love for them known on her blog. Her inclusion of personal stories with a tinge of straightforward humour allows her readers to relate to blog posts.

joke, funny, mr brown, singapore

Known as the blogfather of Singapore famous for his social and political commentary, with his unique writing style encompassing an enjoyable level of wit and analysis sets a high bar for the rest of the blogging arena. His content appeals to an older demographic focusing on current affairs, however, now he is moving more towards lifestyle products promoting brands in his advertising posts in a subtle manner that you would have no idea they were even sponsored.

  • YouTube

An immensely popular free video sharing platform, Youtube makes online content sharing easier. To share, you simply create an account and then start uploading your own videos to share with others. Its never a one-way street, if you are inspired, you can jump in anytime and then start becoming a part of the community! Started in the year 2005, YouTube is now one of the hottest sites on the web.

One reason for its popularity is the pitless number of videos you can find, from food to travel to fashion, you name it, they have it! Fun fact! An average of 100 hours of video content are uploaded to YouTube every minute, so be rest assured, there’s always something new to discover!

Another reason that YouTube is so popular is that it’s all user-generated content, hence making it more interesting! Instead of specially curated videos from major TV companies or movies studios, viewers can find highly interesting content.

If you are interested in joining the YouTube community, you can visit the official YouTube Help channel to aid you in the specifics of the interface.

In conclusion, YouTube is jumping in, record and share your videos or you would like to take a more passive approach, search, click and enjoy!  

Categories of influencers:

 

  • Lifestyle

Building their social media followings from scratch, which means they have a strong connection with their following. They have a clear understanding of their community behaviour such as interests and behaviours. As a result, they have a higher rating when it comes to authenticity.

@xiaxue (605k)

@Bongqiuqiu (302k)

@Melissackoh (248k)

 

 

  • Parenting

 

@xiaxue (605k)

@bongqiuqiu (302k)

@cheeserland (242k)

 

  • Food

 

@ladyironchef (640k)

@littlemissbento (319k)

@danielfooddiary (203k)

 

  • Gaming

 

@notgoodgamers (24.7k)

@brendanaw (16.3k)

@nocplays (10.7k)

 

  • Health and fitness

 

@sugarrandspice (134k)

@saffronsharpe (120k)

@sandrarileytang (82.4k)

 

  • Beauty

 

@speishi (278k)

@mongabong (124k)

@mykxii (106k)

 

  • Fashion

 

@mongabong (124k)

@dreachong (301k)

@euniceannabel (203k)

 

  • Travel

 

@Melissackoh

@sethluicious

 

Now that you know some of the influencers Singapore that we have shared, let us know if we have missed out anyone that we should know as well!