New Instagram Share Button

New Instagram Share Button

share direct, spotify, instagram share

Instagram users can finally share posts without a third-party app — but the new tool is probably not what you’ve been dreaming of.

Update announcement

Instagram has announced an update that turns feed posts into stickers to share inside Stories. You can now directly share things to millions without having to screenshot and post it up again.

How to use it?

spotify, instagram share

The feature allows photos from the traditional Instagram sharing format to also be shared inside the newer but popular Stories, even when that photo isn’t yours. That shared post becomes a sticker, which lacks the like and comment tools from the traditional feed but displays the user that created the original post. Options to add stickers and text with the shared sticker allow you to comment on that photo. Cool right?

Where and how to use it?

add post to your story, new instagram share

The new tool is hidden inside the send menu, and is accessible by tapping that paper airplane icon underneath the image you want to share. Instead of tapping on a name to send a direct message, tap on the top option that says “create a story with this post.”

Shared stickers still have some of those customization options available when sharing a traditional image to the full-screen sharing type. Users can change the background color and can move, scale, and rotate the size of the shared image.

Who can use it?

Not keen on your creative savvy popping up in someone else’s Stories feed? The share option is currently only available on public accounts. Users without a private account, however, can still turn the sharing option off inside the settings menu as an opt-out option.

Future prospects of Stories

The format that turns daily moments into a full-screen slideshow continues to grow. Thus, parent company Facebook lists Stories as one of the company’s focuses. 

The Stories share option is now available with an app update on Android, and an iOS update expected in “the coming days.


How social media has changed the way dishes are created

camera, food influencer

Dishes on social media: For the eyes or tastebuds?

camera, food influencer

Are you team for the eyes or tastebuds on social media? Will diners lose out if chefs choose to make food for the cameras and our eyes?

The ubiquity of social media has forced many chefs from various Food & Beverages stores to adapt.

Should the taste of food be sacrificed for Instagram-worthy shots? Instagram ‘food porn’ photographs… Have potential virality of good photographs, and the potential business place pressure on chefs into making their dishes pleasing to the eye?

Undeniably, there are examples of restaurants consulting lighting experts for that optimal lighting for photographs. Catching on to the “trending” foodgram is also important. For example, the ‘over-the-top’ milkshake trend that was not necessarily tasty or healthy drew in crowds just because they look so temptingly delicious.

Photographs as words

food, photograph, flatlay

Photographs are as though an invitation, they open up our sense. Well, we kind of all eat with our eyes. Wth social media, is taste secondary to getting a good picture? Well you need to ask yourself that.

You know how much Singaporeans love food. We cannot deny that good food doesn’t have to always look good. We have our uniquely home cooked dishses or excellent hawker food. Their appeal to the mass audience proves how taste is important.

Impact of social media on Food

food, social media, presentation

Social media is indeed shaping the food industry, but do be mindful of the impact of influencers or customers actions. You won’t want to lose out if you keep choosing looks over taste every time.

Is it time to really think deeply about what we post on social media and how that affects the way food is created for us? If we are going to get to a different level from just prettiness, then how should photographs of food be oriented?  

What kind of shots can balance this industry?

hawker food sg

Due to time-consuming and meticulous pretentious shots, maybe capturing more “real” shots will receive higher acceptance because everything doesn’t have to be perfect.

This may also lessen the pressure on chefs as they can actually craft up good tasting food without resorting to plating or other tricks to make ugly food look good. I mean, food has to eventually taste good to earn customer’s return visits right?

Social media

Social media brings more business, but as long as you always prepare good food, customers will always come back. If there is no taste but the presentation is nice, customers may come once and never return. It defeats the purpose of having the food as it doesn’t fill the stomach. So, do you agree that taste cannot be sacrificed for aesthetics?  


Consumer limits for social media marketing

Social media marketing and consumer limits

The notification has extended to social media, where various platforms are competing to bring you the news first. Meanwhile, there are brands and influencers competing to get your attention.

One interesting study result found out that daily social media usage of global internet users is about 135 minutes per day. Isn’t it great if you are a part of the 135 minutes people spent browsing?

After all, if you are trending, you are considered “happening”.

Paid advertisment

social media, choices, platforms, youtube, facebook

Now with the added advantage of promoted paid content on a social media platform, brands are really occupying screen space. Nevertheless, either as a brand or an influencer, when do you know social media branding is too much?

How Overexposure Can Backfire

It’s every brand’s dream to create viral content. Because the impact and effect they get on user’s life is magnificient. While viral content does make way for brand to recall value, but

Imagine a user getting bombarded with posts every time the a platform is openined. You may not realise this at the start, but it does begin to get annoying. Who knows it can even escalate to consumers blocking the brand from his/her feed.

Why are influencers a good choice?

influencer network, social media, marketing

Influencers are as though story tellers. They share their personal anecdotes and thoughts on brands on their social profiles. While it is a great way to stay relevant and connected with your audience, too much of it leaves no mystery.

Do not quote yourself from your social media platforms. Start letting people know what they do not. People who have little or no social media presence have a greater demand in such cases because people want to hear more from them. Their inaccessibility only increases their influence over the audience.

Consider the opposites

There are too many success stories behind social media campaigns that we simply cannot ignore the power of them.

Social media has also turned around the lives of many by changing them from a nobody to a celebrity. Exactly. We are talking about the Instagram and YouTube stars who have managed to create a brand for themselves through content sharing on social media platforms.

These stars are raking in millions through these platforms and partnering with brands for advertising.

How to create your brand?

But the trick lies in advertising and understanding how to create your social media network. One needs to understand that they need to have a structured program for social media, where they keep coming back to their users on regular intervals but do not inundate them with posts.

Are the past era of advertisements gone for good?

In the bygone era of advertisements, the limited possibility of space on newspapers or television made way for lesser branded content. This promised the readers or viewers more authentic news or informative pieces instead of plugged articles. This also brings up the much debated fake news propaganda on social media, questioning the authenticity of these platforms.

Is social media the way to go?

Social media today has numerous advantages linked to it not just for individuals but brands too. However, what they need to understand is to maintain the balancing act, making sure that overexposure doesn’t kill your brand value.

Cute dog accounts you should check out!

Cute dogs in Singapore

cute dogs, dogs, asian dogs

So cute and so famous! Believe it or not, they have more followers than some of you! Living the real dog life, they even throw birthday parties with cake that only they can eat T_T

They even have cool doggo cafes where they can hang out and make friends! 2018 is really the year of dogs, and here’s some cute local dog accounts to celebrate the year of Dogs.


archie, where is archie, dog, singapore

A handsome Brother (via adoptive parents), this Shiba Inu can be quite “dao” to new faces and strangers. Unlike his brother, coming next, he is really such a looker! Less active and more aloof than his brother, we forgive him since he looks so gooooood. Cute photos of the two brothers adventures are availble on their feed! Check out Baileys, his brother next!!

Baileys (@whereisbaileys)

baileys, singapore dog

Hmmmm Baileys, slightly sweet and milky! Baileys is indeed a gentle and tiny resident dog at Free The Robot (a cake at Telok Ayer). A mix of Jack Russell and Chihuahua is gonna make your heart go awwwwwwww. Known to pop his head out of the window at the cafe, remember to keep a lookout when you visit! Do not be surprised if he greets you with a lick while you are there!!

Cute humans and cute god can be found right here at this account!

Let’s welcome Plato!


plato, dog, frenchie, singapore dog

He is a famous dog, that even has a book about him!! It’s c alled Plato and the missing bed, where you can browse in selected bookstores around town! Catch pictures of him hanging out with his human siblings. Happiness is guaranteed!!

This dog may have went to more countries than we dig. This cute Pomeranian named Cookie recently moved to New York… And have already travelled to Canada… WOW…

The eyes are to die for, check them out here!!


pugworth, pug, dog, singapore

ANYBODY LOVES PUGS!! So small so cute, a dog that drools too much… WOW, mind you Pugworth is really worthy as he is famous! Remember those cute ads by UberPET, he’s the model! An all rounder that well… farts… snores… and a runner. Don’t you already love him?

Baby buncha

baby buncha, thejianhaotan, debbwie, debbie, dog, couple, cute dog

Baby buncha! With a smashing 70.9k followers, this white cuties has more followers than some influencers out there! Check out his profile for many cute photos that you never know can be edited with a dog’s face!! The latest one was Baby Buncha as an Ice cream flavour… Hmmmm…

These pet owners have put in great effort for these pet accounts to grow into where they are! Keep working and we love all your accounts! Kudos to all pet owners!

How to capture the perfect Instagram photo?

Perfect Instagram Photo

instagram, photo, gifs, scenery

How to find your best Instagram angles? Before you press the capture button, try to conceptualise the image in your mind. You can also scroll through your feed to find out the exact style you want to capture. That will make you understand more about yourself and things you can achieve with your looks and body.

Here are some photo inspirations to save you the scrolling.

  • Proportions and size

proportions, size, image

Every picture tells a story and it is not important to keep all the products in the photo in the frame. Play around with the composition and proportions! Do not fret over the petty things and focus on what the image is trying to convey.

  • Natural light

natural light, scenery, beach

We cannot emphasize how important lighting is in photos. Natural light provides one of the best lightings you can ever have. Do you know that the golden hour has the best lighting? Lighting an hour before and after sunrise and sunset are great timings to catch the golden hour.

When the light is too harsh (e.g. afternoon), pictures may appear too warm (yellowish) with many disturbing shadows. It is commonly known as the ugly yellow effect, that makes editing a chore too. When you are shooting photos in the dark, e.g. at night, consider using white light as it reflects brighter.

  • Adding textures

texture, image, hexagon

Experiment different colours and prints to compliment each other! You may get very impressive results with various textures. Throw them together and start snapping!

Some inspirations include knitted clothes, flatlay, products with the same prints, colour themed.

  • Depth of field

depth of field, focus

It is very important to make sure that you focused on the main subject. With an accurate depth of field, it shows the different depths of a photo. The subject should be highlighted clearly in the picture in order to add dimensions to your photo. It will be extremely crucial to the eyes as the message will be brought across clearly in a second. And that is really what you want to do, to capture attention in one second.

  • #OOTD shots

ootd shots,

The best #ootd shots are all about finding the perfect balance with the colours in the photo. Be clear of what colour best contrast your skin colour/make up. Making the colours enhance your features is one very good tool. It is also about knowing how your body looks with the different angles. You will be pleased if you know your angles well enough. For example, the angle to snap when you are wearing heels in comparison to flats. Typically, the best angle would be from the bottom up so that you will look taller. Know your best facial angle let your photographer know in advance.

  • Flatlay

flatlay, monochrome

Good things take lots of practice and hard work, the perfect top Instagram angle offers a lot of interesting perspectives. It forces you to be more detailed and put more considerations in your photos. As the name suggests, you capture the top view. To do this, tou may have to stand on a chair or take photos from a high enough angle for full comprehensivity. As we suggest earlier, you can add items and customise your background because every single item plays a massive role in the entirety of the photo. Experiment with different items and capture these photos. Choose the one you think looks the best and start working towards the direction.

Congratulations Naomi Neo!

Naomi Neo is pregnant!

pregnancy, naomi neo

As the header suggests, here’s some exciting details about this young influencer legend about her new journey in life. There have been many speculations ever since Naomi released her wedding video after a short break she took in preparation for her wedding. While netizens are catching up on her big wedding reveal, Naomi releases another video on her main channel sharing that she’s pregnant for six months!

Naomi Neo’s big pregnancy reveal

pregnant, 6 months, second trimester, naomi neo

In her video, she stated that she has been keeping the secret for half a year now since October 2017. Needless to say, she was pregnant when she got married at her first trimester. Now it’s clear why her wedding gown was designed that way.

What did her boyfriend say?

naomi neo, boyfriend, marry, marriage, wedding, boyfriend, husband

Her then boyfriend, now husband was very supportive when Naomi cracked the news to him. While Naomi feel the other end of the spectrum, and claimed that she was afraid due to the uncertainties. Nevertheless, we would like to congratulate Naomi as she admits that she was very happy and at ease when the boyfriend was very supportive, he even went to the extent of coming up with reasons to not abort the baby. She is currently healthy, and happy with her status quo.

Now, you must be curious about what her family thinks.

naomi neo, family, parents, family

Naomi was afraid to share it with her family as her family is one that is conservative. Surprisingly, she was glad when all her family members were supportive of her decision, and felt extremely relieved to receive the positive energy from her family.

How does it feel to have a baby?

naomi neo, wedding

Reaching the middle of the video, she mentioned that keeping the baby bump a secret was a struggle. Sharing the fact that she went through a phase of loneliness as she did not have many trustable friends to share her pregnancy news to. Also, she wasn’t able to perform her usual “influencer” duties as the baby bump limits her area of work to simple and easy projects.

Why keep it a secret?

Her reason for keeping it a secret was to avoid negativity and unnecessary comments. She wants to remain positive and focused during her pregnancy so as to provide the best physical and emotional state for her baby to grow well. And it is really good for her that people close to her respect her choices, and other people should too.

What did she experience?

In the video, Naomi said that she experienced intense vomiting in the early stages of pregnancy, as much as six times daily. Currently, she said that she also did not experience any increase in appetite or preference for certain food. But she has definitely gained more weight, where she claimed to be at the heaviest she has ever been.

This pregnancy reveal video is one of Naomi’s realest sharing about her personal experience, where she mentioned a lot of personal matters. One part is that she shared her personal view on getting pregnant before marriage, where she claimed this view to be a social stigma.

Where people will judge everything about you anyway, so it really best to follow your heart.

Now here’s the exciting part, what’s the gender of Naomi’s baby?

Since she is entering into her third trimester, the gender of the baby should be made known to Naomi! However, Naomi specifically clarified that she wants to keep the gender of the baby a secret. But she may reveal more of that on her social platforms, so look out for that! Good news is that both the mother and baby are both healthy and growing well. She mentions that she is very excited to enter into a new phase in life, to be a mum. In addition, she claimed her life experiences have contributed and shaped her views on parenting.

Insider guide: How to work with influencers?

How to work with influencers?

work, money, influencer, engagement, likes

This is one question brands often ask themselves. Why are they so persistent on working with influencers?

This is why.

Are you a frequent social media user? Here’s a quick question. How much do you think is your daily digital consumption? Is it difficult to put an accurate figure to it? Here’s another one, through all the posts and captions, how many of the advertisements do you trust?

Value of social media marketing

social media, value

The main value of social media marketing is the direct connectivity you get instantly to your target audiences. Across all the industries, it is always possible to find the best fit for your brand and collaborate with these social experts.

Here’s five outlines for you to try and connect with them if you are planning for your next marketing campaign.

  • Get noticed

One of the fastest and easiest way is through gifting your products or services to these social people. Firstly, identify people with the same brand identity as you. For example, if you are in the fashion line, get someone that does #ootd shots well. That’s why people follow him/her. Always ask yourself why people follow him/her, and align it with your requirements. If they love/need your gifts, there’s a higher chance for exposure. Do also note that gifiting does not guarantee exposure, so do not be disappointed if they do not appear on their profiles. Keep in mind of the goal- to make the influential messaging about your brand highly shareable.

  • Be flexible with the #sp tag

As we know in this digital age, trust is fragile. #sp essentially stands for sponsored post. Which is a tag to show that they are paid to post through their own voice. While you can always provide the relevant information for them to include, the content should be done in their style. This helps to maintain a consistent appeal with his/her audience.

You should be flexible with the #sp tag as it may be important to him/her to build trust with his/her readers. To include a small tag in the post to indicate that the post was sponsored but that the opinions expressed in the post are their own is a typical way.

  • Never force your way through

Always engage your audience by how your product/services can solve their problems. It is always good if you engage influencers that will benefit from this product and get them to share their personal experiences. This makes it easy for people to relate without feeling the advertisment message being pushed too hard. Take it the natural way as it only takes less than a minute to make a decision. In this highly saturated market, advertisements are easily recognised, and there goes your credibility.

  • Start planning early

There are several ways you can do about to hold a campaign with influencers. One is to go through an agency, or directly to an influencer. Although pictures and videos always come off with such good quality that it may seem so easy. But do not underestimate the planning and hardwork that comes into good content. Planning and editing takes up a substantial part of an influencer’s job. That is why it’s so important to plan your campaign ahead, and communicate with the relevant personnel in advance. This will also give you the extra advantage to secure influencers you want since you start early. Remember that it goes by a first come first serve basis.

  • Make communication your first priority

Communicate frequently with not just the influencer, but with your team as well. Once you have plans for an influencer campaign, remember to set our your boundaries like budget, timeframe etc. It’s always good to have a few back up plans to fall back upon.

As it may not be easy to engage suitable influencers you ranked high on your list.

Always communicate your expectations with the influencer(s) you are working with to better know their working style. As influencers have a certain expectations to uphold, it is important to find a common ground. It is always good to leave good impressions by making sure that the partnership ends on a good note!

@speishi shares her online stories


@speishi, instagram, blog

With the “girl next door”online personality, Pei Shi is one gentle girl you see online.

“Getting out of my comfort zone”, Pei Shi shared on an interview with nuyou that she was an introvert in school, to the extent that she often got bullied in school!

Why did she start with a blog

Truth to be told, she do not have confidants at that point in life. Luckily, she started her on blog at the right age and time. She was thoroughly engaged in it, and cheers to finally having a platform to share her feelings. Through her blog, she became happier and more relaxed. Originally only with a blog, she started a Youtube channel due to an invitation by a friend. With more partnerships across channel, she gained more experience and confidence. Finally, she decided to start her own to share about her daily skincare musings or beauty techniques.

What is the most attractive about her?

@speishi, pei shi, instagram

She was asked what was the most attractive about her, and she humbly responded that she is in no position to give any comment. But she said her friends claimed to be her character. This has got to be due to her “girl next door” vibes that make people feel comfortable. Her youtube channel is also very relatable to real life scenarios, making it easy and practical to learn.  

Effects of starting at 15

@speishi, instagram

Throwing back to her success at age 15, Pei Shi shared that she thought she was the youngest in this online arena. But there are now more young girls approaching this online personality area. This has affected her in many ways, and one way is that although she is still young but not “fresh” in this industry anymore.

Although really young, but her fame has brought her to the common level with her seniors, and indeed that she is not as “fresh” anymore.

However, will she stop despite this?

She answers that this industry is very practical, and once you take a haul, others will replace you. Despite being already very used to this environment,  she has no attempt to develop this into a full-time career. This state can be a hobby and she doesn’t want to give herself too much pressure.

Essentially, she rather take it with a smile given the current situation!

Treasure what she has

@speishi, peishi, instagram

Always doing it based on her passion, Pei Shi regards this online job as part of her daily life. It is not a job. But having the ability to earn from a “job” that she likes makes her very happy. But she cannot imagine herself still doing this at age 80. She is glad that she is able to travel the world based on the job as an influencer.

To become an online personality has both good and bad, but there are more good than bad. For example, having the opportunity to attend a china production 《头脑风暴》, where she discussed the topic of becoming famous overnight with many hot online personalities. I have a sense of accomplishment with this opportunity to attend these overseas productions at this age.

Currently, Pei Shi is in a dilemma to continue studying or working. She hasn’t made a decision but are having plans to start her own career. In the mean time, she is still glad that she has the job as an “influencer”so at least she is not lazing around at home.

The power of social media in Singapore


Social media influencers

Did you know that Singapore is one of the most socially connected countries on earth? According to a survey, people in Singapore use instant messages more frequently in South-east Asia. Females are more active users, and we clocked the highest usage frequency with 79% over 7 days. 

Singapore social media landscape

social media, singapore

Directing to Singaporean social media statistics, Facebook memberships and usages are at a skyhigh. With a ratio of 9 in 10 having access to a smartphone, we trump global smartphone penetration.

The way to own a successful business in Singapore is, therefore, through social media. The fastest route to your customers seems like engaging social influencers.

Although engaging with these social influencers can be challenging, but it can be rewarding. If you own a quality product or service, these influencers will become your best brand advocates.

Difference between traditional marketing vs influencer marketing

tradtional marketing, social media, influencer, marketing

Unlike regular passive advertising approach, where people have the choice to ignore or take it with the obvious intention to sell. Influencer advertising is like a recommendation by the friend who you trust. It is that extra “oh, I didn’t know” that pushes your purchase decision.

What to avoid in influencer marketing

It is not all rosy in influencer marketing, there are dangers too. If you fail to deliver what you promised, devastating effect is expected.

Tips for influencer marketing


The fashion of influencer marketing is the digital notion of the old fashioned “word of mouth”. Start catching up with the usage of the current most powerful influencers, as your competitors probably are. It’s time to switch up your marketing game! Start turning most followed quality influencers into band advocates with persuasion and relationship building.

Let them know you want to work with them! One way could be through sending PR kits- showcasing your products with personalised handwritten cards!

How powerful is social media word of mouth?

74% of consumers rely on social networks in their purchases. It is a growing area where brands need to start focusing on to maximise sales in Singapore.

Social media in Singapore?

social media, marketing

Tapping into social media marketing is not a wrong choice in Singapore, due to it’s peoples’ to take risks in purchases. With word of mouth advertising, products/services endorsed by a celebrity, friends, or respected influencers enjoy surge in purchases. Budgeting into social marketing early is not only wise, but important for your brand’s campaigns.


As a status-driven society, millennials in Singapore follow influencers as role models. Even in behaviours, choice of brands, especially what to wear and buy. The reminding importance of third party recommendations is why influencer marketing is winning.

It is never too late

Start to include social influencers in your public relations, best of all, remember that they are humans not tools! Manage and develop them to become powerful advocates of your brand with care.

Why do people turn to influencers for information?

Influencers on social media

What are the uses of social media for these influencers?

The influencers uses social media to share and stay in touch, they support what brands and products they believe in through their accounts.


Breaking down the main uses of social media in further details:

  • Connect with your favourite people- loved ones, friends, people


Social media allows you to connect with people on a global scale. The most commonly used platforms such as Facebook, Whatsapp, Instagram and Skype are the most convenient and fastest growing platforms to connect people. One common thing about these platforms are the social factor, where you can contact people (anytime and anywhere). The connection you used to think is impossible is now made so much easier with these social channels. Distance is no longer a challenge, and now influencers are making use of that to share what they believe through the platforms. The instant updates followers can get from these influencers ease the burden of trying the products themselves.

  • Sharing passionately- enhanced credibility

People generally love the act of sharing, and the attention. The constant need to express themselves and let their feelings and/or experiences made known to others is the root basis of how social media came about. Different people with different opinions on topic come together to share and generate varying responses and readers/audiences can gain and selectively learn from them. With similar values and experiences, influencers gain value among their readers. That’s really how their numbers grow. WIth social media, it’s so easy to connect with people. You share about the things you love, and that’s how people believe in you.

Did you know that 90% of the audiences believe in what influencers say than brands?

  • To support a cause/ brand

types of influencers

Social media can be an effective tool to drive actions as it builds awareness. When influencers update their social media with brands information- they are essentially spreading awareness. Through their profiles, brands can reach out to their target audience more effective. Influencers are trusted voices and can be extremely effective at spreading the word. This alone, is enough to encourage topics and actions among their followers. One example would be the ice bucket challenge, where many people challenged themselves on instagram to pour a bucket of ice water over themselves. Celebrities, politicians and influencers all videoed their acts, and this spread promoted awareness. The act of pouring ice water over one also encouraged people to be more involved, and support Amyotrophic lateral sclerosis (ALS), a form of neurodegenerative disease that affects the brain and spinal cord.

  • FOMO (Fear of missing out) and keep up with trends

fomo, fear of missing out

People turn to social media platforms as that’s the “hot” place where people talk and share information. Influencers play a major role in selling and promoting a company, and these social media platforms become essentially a “marketplace”. Influencers are essentially cheaper and more reliable as an option of representation to ensure that their products is stretched to its maximum possibility.