Instagram Stories Ideas for Businesses

instagram story for business, instagram story

Instagram stories ideas, now for businesses

The success of Instagram stories is insane! Merely less than 2 years old, Instagram Stories have already surpassed 300 million daily active users. Here’s some instagram stories ideas, for you, business marketers.

Why is instagram story so successful?

instagram story business, instagram story ideas

Instagram Stories are a great channel for increasing brand awareness organically. Find out the difference between what users expect from Instagram stories and feed here! The important thing here is to be relevant and consistent. Oh yes, be creative too!

Why should business be generating instagram stories ideas too?

Brands get better organic visibility with Instagram Stories. 

Get this, posts earn the lion’s share of brand impressions, while Instagram Stories only account for 19%. You may think that 19% is insignificant, but hear me out. This makes up ⅕ of impressions earned, and that’s a huge portion of organic reach! If you’re only publishing posts, then you’re only gaining traction from posts. You could be missing out on a quarter of free impressions.

Besides, instagram stories is all about “in the moment” fun stories! With so many stickers and functions, you have enough to start interacting with your audience! 

1. Recycle content from your community

The constant challenge of consistently developing new content is real for marketers. That is why this is on top of the list. By leveraging on your the efforts of your comminity’s User Generated Content (UGC)you can update and also strengthen the relationship with your community and impress new ones.

Example:

Now with the new share story function, you can share interesting and fun stories! You can also mention the people who have tagged or mentioned your page! This is how you gain attention and get people talking!

2. Engage and get to know your audience

With so many functions, you can now use stories to create a 2 way interaction! Polls are a fun way to engage and learn more about your audience. Simply asking an interesting question can spark a meaningful conversation and result in viral content.

Take for instance, Airbnb

instagram story for business, instagram story ideas

They have demonstrated an easy way to make use of polls. The beautiful pictures of the locations make audiences interested, and actually participate.

3. Create Instagram Story wallpapers for them to screenshot

One of the greatest uses we’ve seen are through wallpapers because they give brands the ability to act like media companies and inform their audience of the latest news.

In short, wallpapers enable you to create content with purpose – they are easily digestible and shareable. Pretty things attract people to share, and hence expand your audiences. Wallpapers can include beautiful locations or flatlays.

 

How to improve social media engagement with customers?

social media engagement

Ways to improve social media engagement with customers

social media engagement

First rule? Always be there, attract their attention. So always be posting! Second: Be timely, be there when your customers are. And six more.

If you have experience in social media marketing, you know that engaging users is no easy task.

Common mistake

The biggest mistake people make when promoting their brand, company or even themselves on social media is thinking that simply posting is enough. However, that’s far from the case.

Strategic management of social media

social media, social media management

Managing a Facebook, Instagram or Twitter account means having to strategize ways to keep your current audience captivated, while simultaneously attracting new users to your page.

Both of these activities can be full-time jobs. And, unfortunately, most people struggle to do either well. After all, how many times have you heard the words: “We just need to post better content”?

Social media management is not complicated

But because building a loyal following on social media isn’t easy, that doesn’t mean it has to be complicated. Some of the best digital marketers today started building Instagram pages as a hobby – until suddenly they were boasting hundreds of thousands of followers. What they did was double down on their strengths and learn how to work on their weaknesses.

Here are eight ways you can increase your engagement on social media.

1. Always be posting

social media, always post

The first rule to increasing engagement is to constantly be creating and posting relevant content. To do this, you need to figure out what content engages your audience. A lot of brands don’t fully understand how crucial it is to study their competitors and other people in their space.

There’s no reason to try to build an audience solely off original content. Curated content, or content shared from other pages, is how some of the most popular pages have built audiences in the millions. So, there’s no need to reinvent the wheel. Look for trends that are currently grabbing people’s attention, and capitalize on them.

2. Be timely to stay relevant

always post, social media, timely posts

TSuccessful brands and accounts recognize that it’s a lot easier to insert yourself into a massive conversation that’s already happening than to start a conversation from scratch. When you see a page or account that has extremely high engagement, it’s because they know how to create content that resonates. So if you make every post with the intention of it being extremely relevant to something that’s already happening in the world, you’re going to tap into that traffic.

3. Be bold

If you want your page to get noticed, it has to stand out from the crowd.

Users follow so many brands and pages that after a while they all begin to blend together. As a brand, know that it’s your job to always find ways to separate yourself from what everyone else is doing. For example, short videos on social media with big text above and below the video have become extremely popular.

4. Get to know your audience

audience, social media

A great way to connect with people on your page is to create a conversation.

Many people believe that “creating a conversation” means posting pictures and then responding to comments with general, rehearsed responses. 

To increase engagement, be engaging yourself. This means calling out specific people in your stories, or finding ways to thank or even reward your most engaged followers. And, if you don’t have the bandwidth to reply, hire someone to do it for you. Yes, it’s that important.

5. Run campaigns and promotions

run campaigns, social media, sponsored posts, marketing social media

Nowadays, even the most viral-worthy pages have to spend money to continue growing.

Running ad campaigns behind your most popular or most engaging posts can be a great way to sustain momentum and continue building your brand. Once you know which posts resonate the most with your audience, present them to new audiences so that you can attract the kinds of people you want following your page.

Furthermore, you can use this data to inform your own content creation or curation process. Let the data inform you so you can do more of what’s already working.

6. Have a personality

Brand awareness is key. But brand awareness and the best content strategy mean nothing if you’re dull. The best social media pages have a personality. Whether you’re an influencer or a big brand, your job is to develop a brand voice people want to listen to.

Some questions to ask yourself are: what topics (within your industry) get people riled up? What types of content are controversial? What can you do that will get people talking? And, most importantly, what can you say that the most people will be able to relate to?

Creating engagement takes real work. But by using data and trial and error, you will learn over time which pieces of content resonate the most. 

7. Post when your audience is watching

social media engagment, customer engagement social media

One of the most underestimated aspects of social media growth and engagement is timing.

Different sources will give you different information on the optimal posting times. Some say you should post after work hours – but we all know people check their phones during work. Others say you should post during work hours – but then again, that’s when people should be working.

The truth is, when you “should” post depends entirely on your audience.

Timing is a trial-and-error process. Try posting at different times of the day, and track your engagement. When you start to see patterns, use them to inform your posting times.

8. Make your posts (and your page) visually appealing

This may seem obvious for a visually based network like Instagram, but it’s a lot harder to implement on Twitter, LinkedIn and even Facebook.

Optimizing the visual starts with your bio and ends with your content. Make sure your bio is spaced appropriately and has emojis that speak to your brand. Make sure the post pinned to the top of your profile is one with a high amount of engagement (and a great picture). And, most important of all, make sure your profile is a complete representation of who you are and what you share. Do this by alternating between text, pictures and videos.

Remember: if your page looks great, users will be more likely to give it their attention, which of course is the whole goal.

Consumer limits for social media marketing

Social media marketing and consumer limits

The notification has extended to social media, where various platforms are competing to bring you the news first. Meanwhile, there are brands and influencers competing to get your attention.

One interesting study result found out that daily social media usage of global internet users is about 135 minutes per day. Isn’t it great if you are a part of the 135 minutes people spent browsing?

After all, if you are trending, you are considered “happening”.

Paid advertisment

social media, choices, platforms, youtube, facebook

Now with the added advantage of promoted paid content on a social media platform, brands are really occupying screen space. Nevertheless, either as a brand or an influencer, when do you know social media branding is too much?

How Overexposure Can Backfire

It’s every brand’s dream to create viral content. Because the impact and effect they get on user’s life is magnificient. While viral content does make way for brand to recall value, but

Imagine a user getting bombarded with posts every time the a platform is openined. You may not realise this at the start, but it does begin to get annoying. Who knows it can even escalate to consumers blocking the brand from his/her feed.

Why are influencers a good choice?

influencer network, social media, marketing

Influencers are as though story tellers. They share their personal anecdotes and thoughts on brands on their social profiles. While it is a great way to stay relevant and connected with your audience, too much of it leaves no mystery.

Do not quote yourself from your social media platforms. Start letting people know what they do not. People who have little or no social media presence have a greater demand in such cases because people want to hear more from them. Their inaccessibility only increases their influence over the audience.

Consider the opposites

There are too many success stories behind social media campaigns that we simply cannot ignore the power of them.

Social media has also turned around the lives of many by changing them from a nobody to a celebrity. Exactly. We are talking about the Instagram and YouTube stars who have managed to create a brand for themselves through content sharing on social media platforms.

These stars are raking in millions through these platforms and partnering with brands for advertising.

How to create your brand?

But the trick lies in advertising and understanding how to create your social media network. One needs to understand that they need to have a structured program for social media, where they keep coming back to their users on regular intervals but do not inundate them with posts.

Are the past era of advertisements gone for good?

In the bygone era of advertisements, the limited possibility of space on newspapers or television made way for lesser branded content. This promised the readers or viewers more authentic news or informative pieces instead of plugged articles. This also brings up the much debated fake news propaganda on social media, questioning the authenticity of these platforms.

Is social media the way to go?

Social media today has numerous advantages linked to it not just for individuals but brands too. However, what they need to understand is to maintain the balancing act, making sure that overexposure doesn’t kill your brand value.

Congratulations Naomi Neo!

Naomi Neo is pregnant!

pregnancy, naomi neo

As the header suggests, here’s some exciting details about this young influencer legend about her new journey in life. There have been many speculations ever since Naomi released her wedding video after a short break she took in preparation for her wedding. While netizens are catching up on her big wedding reveal, Naomi releases another video on her main channel sharing that she’s pregnant for six months!

Naomi Neo’s big pregnancy reveal

pregnant, 6 months, second trimester, naomi neo

In her video, she stated that she has been keeping the secret for half a year now since October 2017. Needless to say, she was pregnant when she got married at her first trimester. Now it’s clear why her wedding gown was designed that way.

What did her boyfriend say?

naomi neo, boyfriend, marry, marriage, wedding, boyfriend, husband

Her then boyfriend, now husband was very supportive when Naomi cracked the news to him. While Naomi feel the other end of the spectrum, and claimed that she was afraid due to the uncertainties. Nevertheless, we would like to congratulate Naomi as she admits that she was very happy and at ease when the boyfriend was very supportive, he even went to the extent of coming up with reasons to not abort the baby. She is currently healthy, and happy with her status quo.

Now, you must be curious about what her family thinks.

naomi neo, family, parents, family

Naomi was afraid to share it with her family as her family is one that is conservative. Surprisingly, she was glad when all her family members were supportive of her decision, and felt extremely relieved to receive the positive energy from her family.

How does it feel to have a baby?

naomi neo, wedding

Reaching the middle of the video, she mentioned that keeping the baby bump a secret was a struggle. Sharing the fact that she went through a phase of loneliness as she did not have many trustable friends to share her pregnancy news to. Also, she wasn’t able to perform her usual “influencer” duties as the baby bump limits her area of work to simple and easy projects.

Why keep it a secret?

Her reason for keeping it a secret was to avoid negativity and unnecessary comments. She wants to remain positive and focused during her pregnancy so as to provide the best physical and emotional state for her baby to grow well. And it is really good for her that people close to her respect her choices, and other people should too.

What did she experience?

In the video, Naomi said that she experienced intense vomiting in the early stages of pregnancy, as much as six times daily. Currently, she said that she also did not experience any increase in appetite or preference for certain food. But she has definitely gained more weight, where she claimed to be at the heaviest she has ever been.

This pregnancy reveal video is one of Naomi’s realest sharing about her personal experience, where she mentioned a lot of personal matters. One part is that she shared her personal view on getting pregnant before marriage, where she claimed this view to be a social stigma.

Where people will judge everything about you anyway, so it really best to follow your heart.

Now here’s the exciting part, what’s the gender of Naomi’s baby?

Since she is entering into her third trimester, the gender of the baby should be made known to Naomi! However, Naomi specifically clarified that she wants to keep the gender of the baby a secret. But she may reveal more of that on her social platforms, so look out for that! Good news is that both the mother and baby are both healthy and growing well. She mentions that she is very excited to enter into a new phase in life, to be a mum. In addition, she claimed her life experiences have contributed and shaped her views on parenting.

@speishi shares her online stories

@speishi

@speishi, instagram, blog

With the “girl next door”online personality, Pei Shi is one gentle girl you see online.

“Getting out of my comfort zone”, Pei Shi shared on an interview with nuyou that she was an introvert in school, to the extent that she often got bullied in school!

Why did she start with a blog

Truth to be told, she do not have confidants at that point in life. Luckily, she started her on blog at the right age and time. She was thoroughly engaged in it, and cheers to finally having a platform to share her feelings. Through her blog, she became happier and more relaxed. Originally only with a blog, she started a Youtube channel due to an invitation by a friend. With more partnerships across channel, she gained more experience and confidence. Finally, she decided to start her own to share about her daily skincare musings or beauty techniques.

What is the most attractive about her?

@speishi, pei shi, instagram

She was asked what was the most attractive about her, and she humbly responded that she is in no position to give any comment. But she said her friends claimed to be her character. This has got to be due to her “girl next door” vibes that make people feel comfortable. Her youtube channel is also very relatable to real life scenarios, making it easy and practical to learn.  

Effects of starting at 15

@speishi, instagram

Throwing back to her success at age 15, Pei Shi shared that she thought she was the youngest in this online arena. But there are now more young girls approaching this online personality area. This has affected her in many ways, and one way is that although she is still young but not “fresh” in this industry anymore.

Although really young, but her fame has brought her to the common level with her seniors, and indeed that she is not as “fresh” anymore.

However, will she stop despite this?

She answers that this industry is very practical, and once you take a haul, others will replace you. Despite being already very used to this environment,  she has no attempt to develop this into a full-time career. This state can be a hobby and she doesn’t want to give herself too much pressure.

Essentially, she rather take it with a smile given the current situation!

Treasure what she has

@speishi, peishi, instagram

Always doing it based on her passion, Pei Shi regards this online job as part of her daily life. It is not a job. But having the ability to earn from a “job” that she likes makes her very happy. But she cannot imagine herself still doing this at age 80. She is glad that she is able to travel the world based on the job as an influencer.

To become an online personality has both good and bad, but there are more good than bad. For example, having the opportunity to attend a china production 《头脑风暴》, where she discussed the topic of becoming famous overnight with many hot online personalities. I have a sense of accomplishment with this opportunity to attend these overseas productions at this age.

Currently, Pei Shi is in a dilemma to continue studying or working. She hasn’t made a decision but are having plans to start her own career. In the mean time, she is still glad that she has the job as an “influencer”so at least she is not lazing around at home.

The power of social media in Singapore

singapore

Social media influencers

Did you know that Singapore is one of the most socially connected countries on earth? According to a survey, people in Singapore use instant messages more frequently in South-east Asia. Females are more active users, and we clocked the highest usage frequency with 79% over 7 days. 

Singapore social media landscape

social media, singapore

Directing to Singaporean social media statistics, Facebook memberships and usages are at a skyhigh. With a ratio of 9 in 10 having access to a smartphone, we trump global smartphone penetration.

The way to own a successful business in Singapore is, therefore, through social media. The fastest route to your customers seems like engaging social influencers.

Although engaging with these social influencers can be challenging, but it can be rewarding. If you own a quality product or service, these influencers will become your best brand advocates.

Difference between traditional marketing vs influencer marketing

tradtional marketing, social media, influencer, marketing

Unlike regular passive advertising approach, where people have the choice to ignore or take it with the obvious intention to sell. Influencer advertising is like a recommendation by the friend who you trust. It is that extra “oh, I didn’t know” that pushes your purchase decision.

What to avoid in influencer marketing

It is not all rosy in influencer marketing, there are dangers too. If you fail to deliver what you promised, devastating effect is expected.

Tips for influencer marketing

tips

The fashion of influencer marketing is the digital notion of the old fashioned “word of mouth”. Start catching up with the usage of the current most powerful influencers, as your competitors probably are. It’s time to switch up your marketing game! Start turning most followed quality influencers into band advocates with persuasion and relationship building.

Let them know you want to work with them! One way could be through sending PR kits- showcasing your products with personalised handwritten cards!

How powerful is social media word of mouth?

74% of consumers rely on social networks in their purchases. It is a growing area where brands need to start focusing on to maximise sales in Singapore.

Social media in Singapore?

social media, marketing

Tapping into social media marketing is not a wrong choice in Singapore, due to it’s peoples’ to take risks in purchases. With word of mouth advertising, products/services endorsed by a celebrity, friends, or respected influencers enjoy surge in purchases. Budgeting into social marketing early is not only wise, but important for your brand’s campaigns.

Why?

As a status-driven society, millennials in Singapore follow influencers as role models. Even in behaviours, choice of brands, especially what to wear and buy. The reminding importance of third party recommendations is why influencer marketing is winning.

It is never too late

Start to include social influencers in your public relations, best of all, remember that they are humans not tools! Manage and develop them to become powerful advocates of your brand with care.

Why do people turn to influencers for information?

Influencers on social media

What are the uses of social media for these influencers?

The influencers uses social media to share and stay in touch, they support what brands and products they believe in through their accounts.

search

Breaking down the main uses of social media in further details:

  • Connect with your favourite people- loved ones, friends, people

connect

Social media allows you to connect with people on a global scale. The most commonly used platforms such as Facebook, Whatsapp, Instagram and Skype are the most convenient and fastest growing platforms to connect people. One common thing about these platforms are the social factor, where you can contact people (anytime and anywhere). The connection you used to think is impossible is now made so much easier with these social channels. Distance is no longer a challenge, and now influencers are making use of that to share what they believe through the platforms. The instant updates followers can get from these influencers ease the burden of trying the products themselves.

  • Sharing passionately- enhanced credibility

People generally love the act of sharing, and the attention. The constant need to express themselves and let their feelings and/or experiences made known to others is the root basis of how social media came about. Different people with different opinions on topic come together to share and generate varying responses and readers/audiences can gain and selectively learn from them. With similar values and experiences, influencers gain value among their readers. That’s really how their numbers grow. WIth social media, it’s so easy to connect with people. You share about the things you love, and that’s how people believe in you.

Did you know that 90% of the audiences believe in what influencers say than brands?

  • To support a cause/ brand

types of influencers

Social media can be an effective tool to drive actions as it builds awareness. When influencers update their social media with brands information- they are essentially spreading awareness. Through their profiles, brands can reach out to their target audience more effective. Influencers are trusted voices and can be extremely effective at spreading the word. This alone, is enough to encourage topics and actions among their followers. One example would be the ice bucket challenge, where many people challenged themselves on instagram to pour a bucket of ice water over themselves. Celebrities, politicians and influencers all videoed their acts, and this spread promoted awareness. The act of pouring ice water over one also encouraged people to be more involved, and support Amyotrophic lateral sclerosis (ALS), a form of neurodegenerative disease that affects the brain and spinal cord.

  • FOMO (Fear of missing out) and keep up with trends

fomo, fear of missing out

People turn to social media platforms as that’s the “hot” place where people talk and share information. Influencers play a major role in selling and promoting a company, and these social media platforms become essentially a “marketplace”. Influencers are essentially cheaper and more reliable as an option of representation to ensure that their products is stretched to its maximum possibility.

Where is Facebook heading towards?

Future of Social media- Facebook

facebook, social media, fb

What do you think the future of social media looks like? Here are some clues to show you what the technology future beyond looks like. With so much happening in the social media segment, it feels good to take everything slowly and observe what has changed in this landscape. Let’s discuss the trends using Facebook.

 

Customisable content- Augmented reality, filters, and live videos

snapchat, social media, pictures, 24 hours

 

Snapchat was the first to bring augmented reality to life through camera lenses. And then pokemon go turn it up to a higher degree as though you can now see it in real life.

Augmented reality

facebook, live, filter, augmented reality, ar

Augmented reality has gained global attention, and Facebook has turned itself into something like snapchat. It has its own set of filters as well. Moving away from virtual reality, augmented reality is more portable as people can carry it around in their mobile phones instead of a big device. As a social media application, engaging its users is one key concern. When its users have fun with their friends/families while using the augmented effects opens a big opportunity for Facebook.

Live videos and filters

While people look for more opportunities to express themselves, Facebook is on trend to support people’s eagerness to share and post-masking with a variety of filters for live videos.

 

Unlimited growth of video content

youtube, growth, chart

 

Really, the growth of video is magnificent. The growth of youtube is apparent and many influencers are jumping on this bandwagon. Video has many exploration areas such as live videos, video content marketing, advertisements or trailer and more…

The best thing about video is that it captures attention. With physical interactions, intriguing music, and amazing story plot, no wonder it’s growing rapidly.

But one thing to note is that video content requires dedicated time and resources. 83% of marketers had this worry due to constraints.

 

Number of searches

 

Facebook sees almost 2 billion searches/day and this was a 1.5 billion increase from 2016. Although Google still has the highest searches of 3.5 billion, Facebook is catching up. There is also a Search engine optimisation (SEO) system on Facebook, where the search is able to increase your reach.

It is so exciting to watch how these trends unfold, and they will definitely be topics we will dive into and share more about in the months to come.

Future of social media

Future of social media

future of social media

What is the future of social media? If you are a frequent user, we are not quite sure if you have a concrete answer to.  Ready for a ride into the future? Let’s start.

Increased similarity of platforms

Do you feel that social media platforms are quite similar? Like how Snapchat has that augmented filter, and now Facebook and Instagram have it. It seems that each social media platform launched with a unique niche.

  • Facebook can add friends and share photos

facebook, social media

  • Twitter shares short and concise content

twitter, social media, tweet

  • Instagram presents photos

instagram, application

  • Snapchat allows you to capture the special moments

snapchat, social media, pictures, 24 hours

But now they have a mass amount of followers, therefore, these platforms start to follow a standardised model.

Let’s review, shall we?

Snapchat and Instagram

snapchat, insta story, instagram, 24 hours, highlights

Before Instagram stories, Snapchat was that unpolished, straight in the moment content. It was the place to share with your friends that snap you want to share, and it will be gone after 24 hours. Instagram was the place you share your best photos and captions.

Instagram stories- the fall of Snapchat

The difference between Snapchat and Instagram started to blur when Insta-stories was introduced.

Youtube and Facebook

youtube, facebook, social media

Now, Youtube also allows users to share in the moment photos and captions like facebook statuses.

Facebook, Google, and Twitter

Facebook is also trying out trending stories and go to places/pages like google and twitter.

 Up and coming cool features?

We can see that these platforms are really putting in the effort to be the first among the many to hold users in. And we believe more cool and exciting functions will be made available. For a starter, here’s some:

  • E-commerce: Platform to sell/buy/promote your products/services
  • Reactions: More options for you to better express yourself
  • Articles based on your activity: More relevant pieces for you
  • Virtual reality- now you see it, now you don’t
  • 360-degree video
  • Improved advertisement engagement

 

Top influencers across Singapore social media platforms

Top blogs in Singapore!

Here are some of the top influencers Singapore you can check it out!

These are some of the influencers Singapore that you will know of or at least heard it from your friends. Let’s understand more in details about them.

ladyironchef, blogger, singapore, blog, food

Started as a humble blog in an attempt to share about personal food experiences, ladyironchef has evolved into Singapore’s leading food and travel website. Behind all the beautifully written articles stands a man with an inexplicable passion for the finer things in life, especially for food and travel.

Known as “ladyironchef”, the mysterious chief editor is actually a gentleman named Brad sharing his personal encounters on his blog, dishing out genuine reviews about food and dining locations, countries, and cities.

At ladyironchef, they pledge to remain sincere and frank when sharing the endorsed products and experiences with their readers on their trusted website.

blogger, singapore

Also known as budget Barbie, otherwise as QiuTing offline, she is one of Singapore’s leading bloggers. Her unique humour and down to earth qualities are reasons for her immense following. She is extremely loyal to her family and friends, often making her love for them known on her blog. Her inclusion of personal stories with a tinge of straightforward humour allows her readers to relate to blog posts.

joke, funny, mr brown, singapore

Known as the blogfather of Singapore famous for his social and political commentary, with his unique writing style encompassing an enjoyable level of wit and analysis sets a high bar for the rest of the blogging arena. His content appeals to an older demographic focusing on current affairs, however, now he is moving more towards lifestyle products promoting brands in his advertising posts in a subtle manner that you would have no idea they were even sponsored.

  • YouTube

An immensely popular free video sharing platform, Youtube makes online content sharing easier. To share, you simply create an account and then start uploading your own videos to share with others. Its never a one-way street, if you are inspired, you can jump in anytime and then start becoming a part of the community! Started in the year 2005, YouTube is now one of the hottest sites on the web.

One reason for its popularity is the pitless number of videos you can find, from food to travel to fashion, you name it, they have it! Fun fact! An average of 100 hours of video content are uploaded to YouTube every minute, so be rest assured, there’s always something new to discover!

Another reason that YouTube is so popular is that it’s all user-generated content, hence making it more interesting! Instead of specially curated videos from major TV companies or movies studios, viewers can find highly interesting content.

If you are interested in joining the YouTube community, you can visit the official YouTube Help channel to aid you in the specifics of the interface.

In conclusion, YouTube is jumping in, record and share your videos or you would like to take a more passive approach, search, click and enjoy!  

Categories of influencers:

 

  • Lifestyle

Building their social media followings from scratch, which means they have a strong connection with their following. They have a clear understanding of their community behaviour such as interests and behaviours. As a result, they have a higher rating when it comes to authenticity.

@xiaxue (605k)

@Bongqiuqiu (302k)

@Melissackoh (248k)

 

 

  • Parenting

 

@xiaxue (605k)

@bongqiuqiu (302k)

@cheeserland (242k)

 

  • Food

 

@ladyironchef (640k)

@littlemissbento (319k)

@danielfooddiary (203k)

 

  • Gaming

 

@notgoodgamers (24.7k)

@brendanaw (16.3k)

@nocplays (10.7k)

 

  • Health and fitness

 

@sugarrandspice (134k)

@saffronsharpe (120k)

@sandrarileytang (82.4k)

 

  • Beauty

 

@speishi (278k)

@mongabong (124k)

@mykxii (106k)

 

  • Fashion

 

@mongabong (124k)

@dreachong (301k)

@euniceannabel (203k)

 

  • Travel

 

@Melissackoh

@sethluicious

 

Now that you know some of the influencers Singapore that we have shared, let us know if we have missed out anyone that we should know as well!