How to attract with your instagram content creation

instagram content creation, social media marketing, influencer marketing ideas, influencer marketing, social media marketing, singapore social media influencers

Instagram content creation is not easy at all

Let’s be real. Hoping that to strike it and start gaining followers does not work now as it’s getting really saturated here. That said, influencers who consistently score likes, comments, and engagement with their posts aren’t doing so by accident. As much as the well curated posts on instagram makes Instagram content creation look so easy, do not ever underestimate the real effort that’s placed into them. 

Instagram content creation

Crafting content may be easy if you have time to plan, take, edit to perfection. It’s really important to understand the latest trends on instagram to consistently fine-tune your Instagram content strategy.

1. Always set a goal

instagram content creation, social media marketing, influencer marketing

Whether your goal is gaining more Instagram followers or simply driving more engagement with your social content. You have to keep counting and drive your content towards these goals. Remember to never take this process for granted. 

2. Planning your posts is essentialinstagram content creation, social media marketing, influencer marketing

Think through the style and image you wish to portray through your social media. You want to keep connecting with them, hence you need to give them what they like. Think it through, and find your best fit. You may not get it on your first try, so do not get disheartened if results don’t surface immediately.

3. Element of personal touch

instagram content creation, social media marketing, influencer marketing

To win hearts and gain numbers, it is important to go from the heart. This soft personal touch in your captions or photos will allow your audience to connect with you. This link bridge between the both of you increases your value to advertisers. Moreover, these numbers is a form of recognition for your hard work.

4. Importance of effort

Mega influencers did not gain their fame overnight. It is very easy to determine between a half-hearted content and one that places effort into drafting and creating. If you really want to make a name, it is that important to make a consistent attempt. Effort and hardwork will not fail you!

 

 

5. Be consistent and authentic

instagram content creation, social media marketing, influencer marketing

The importance of this step is to show the consistency of your social media identity, and this constant image will bring you closer to your audience as time passes. Also, having an online identity helps brands to connect with you more accurately, so as to maximise efficiency and benefits. This sounds easy, but it’s really the toughest stage.

The quality of your content is as though your clothes. They are important in portraying a positive image of you. Ensuring this quality of selection will keep the consistency of your feed. Visuals are powerfully engaging, where one bad photo remains on the feed and it destroys the previous effort you have placed into forming a relationship. It is also highly shareable so you wouldn’t want bad photos to be shared. So really, only select the best quality photos that represents you well.

 

 

 

Conclusion

We can’t emphasize more on sincerity and love for your audiences. Be honest about your content even though you are paid for it. Honesty is always the best policy. It is not that difficult if you are able to turn dreams into reality, while it may take more effort to breathe life into them. Keep hustling!

Instagram explains why we won’t see chronological feed

No more Instagram chronological feed?

What’s the possibility of the news feed reverting back to chronological order?

Sadly (or not), Instagram says the current presentation isn’t going anywhere.

No to chronological feed

instagram chronological feed

The company has publicly stated that it is not going chronological. Let’s see how are they giving us a better sense of its rationale. The product lead for Instagram’s feed, Julian Gutman, said that Instagram is not thinking about [chronological ordering] at this time.

Why?

Users tend to spend more time in the app when they’re presented with an algorithmic rather than a reverse chronological feed. And that’s not just good for Instagram’s ad revenue  — it also allows users to see the posts that they want to see, even if those photos and videos were posted awhile ago. In fact, Instagram claims that its algorithmic feed allows users to see 90 percent of the posts from their close friends and family, while a reverse chronological feed would only show them about 50 percent of these posts.

Why is chronological feed a option?

instagram chronological feed

“As we’ve dug in more and tried to understand why people ask for chronological, it’s not a universal thing,” Gutman added. “It isn’t a single reason that people want chrono, and I think what we’re really trying to understand is what are those different frustrations that people have and how can we build that in to their personalized feed experience.”

Instagram is, however, giving users a new option to control their feeds. In a recent blog post, the social media platform discussed its “New Posts” button. This button will give users more control over when their feed refreshes. Once you press it, you will be taken to the top of your feed. Newer posts will be more likely to appear first than older ones. It isn’t a full reversion to chronological feeds, but it does give users a bit more control over how and when new posts appear.

Instagram algorithm

instagram algorithm

Instagram’s algorithms use several factors in determining which posts to show. First, including the engagement or the number of likes and comments the post receives.

But timeliness is also included among those factors. The change to a non-chronological feed, means the time the post was shared is a factor in feed order.

Factors which affect your feed’s order

Instagram’s algorithm, which includes when the post was shared, occasionally made posts appear to be ordered chronologically. The time spent in the news feed could also play a factor. Since Instagram algorithms avoid showing the same post twice, users frequently checking their feed could have fewer posts.

While Instagram’s chronological news feed change back in 2016 was met with mixed reactions, Instagram said it made the decision to adjust the news feed because around 70 percent of posts were going unseen in the chronological format. Timelines created by algorithms, rather than time stamps, are now the more popular option among the biggest social networks. 

Where is Instagram heading towards?

Instagram

Do you own an account? If you do, you’d probably noticed these trends on Instagram.

  • Live videosinstagram, gif, likes

instagram, live

The place to be where you see pretty pictures with capturing captions, Instagram wants to be that. The place to share the world’s moments through captures. With 550 million monthly users, it has come a long way to be one of the top social media platforms. It never fails to disappoint (maybe except the algorithm), but Instagram took it to the next level with live videos.

Now, influencers are able to communicate and share with their followers whenever they want. It generates authentic content where information is shared live, with no edits.

  • Instagram Stories

insta, instagram, story

Snapchat’s 24 hours stories were also launched on Instagram to engage users when the posts feed get boring. Its all about expressing yourself through visuals. Getting updated is almost becoming a habit. Therefore, a story is a tangible form of keeping your moments in snaps. Although not the best to keep it on your feed, you can now also share through stories. Stories have also evolved with more creativity where we can see that Instagram did put in some effort to perfect this story function.

Some new updates can be found here.

  • GIFs

double tap, like

The increase in moving animations, videos, GIFs is apparent. Enough of static beautiful pictures, videos will be the next big thing. The partnership with GIPHY, a platform where people shares GIFs, users can now customise stories with GIFs to add that something extra that was missing.

  • Business profiles

business, instagram, analytics, insights

The advertisement is one of Instagram’s unique selling point. They are getting serious with their business tools to enhance the experience for brands and also for consumers. The release of the business tool pack- business profiles, business email, contact, analytics and the paid partnership function. Advertisements are becoming easier and more direct for consumers. We see now that advertisements are no longer webpage banners, they are on your timeline too.

Future of social media

Future of social media

future of social media

What is the future of social media? If you are a frequent user, we are not quite sure if you have a concrete answer to.  Ready for a ride into the future? Let’s start.

Increased similarity of platforms

Do you feel that social media platforms are quite similar? Like how Snapchat has that augmented filter, and now Facebook and Instagram have it. It seems that each social media platform launched with a unique niche.

  • Facebook can add friends and share photos

facebook, social media

  • Twitter shares short and concise content

twitter, social media, tweet

  • Instagram presents photos

instagram, application

  • Snapchat allows you to capture the special moments

snapchat, social media, pictures, 24 hours

But now they have a mass amount of followers, therefore, these platforms start to follow a standardised model.

Let’s review, shall we?

Snapchat and Instagram

snapchat, insta story, instagram, 24 hours, highlights

Before Instagram stories, Snapchat was that unpolished, straight in the moment content. It was the place to share with your friends that snap you want to share, and it will be gone after 24 hours. Instagram was the place you share your best photos and captions.

Instagram stories- the fall of Snapchat

The difference between Snapchat and Instagram started to blur when Insta-stories was introduced.

Youtube and Facebook

youtube, facebook, social media

Now, Youtube also allows users to share in the moment photos and captions like facebook statuses.

Facebook, Google, and Twitter

Facebook is also trying out trending stories and go to places/pages like google and twitter.

 Up and coming cool features?

We can see that these platforms are really putting in the effort to be the first among the many to hold users in. And we believe more cool and exciting functions will be made available. For a starter, here’s some:

  • E-commerce: Platform to sell/buy/promote your products/services
  • Reactions: More options for you to better express yourself
  • Articles based on your activity: More relevant pieces for you
  • Virtual reality- now you see it, now you don’t
  • 360-degree video
  • Improved advertisement engagement