Where is Facebook heading towards?

Future of Social media- Facebook

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What do you think the future of social media looks like? Here are some clues to show you what the technology future beyond looks like. With so much happening in the social media segment, it feels good to take everything slowly and observe what has changed in this landscape. Let’s discuss the trends using Facebook.

 

Customisable content- Augmented reality, filters, and live videos

snapchat, social media, pictures, 24 hours

 

Snapchat was the first to bring augmented reality to life through camera lenses. And then pokemon go turn it up to a higher degree as though you can now see it in real life.

Augmented reality

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Augmented reality has gained global attention, and Facebook has turned itself into something like snapchat. It has its own set of filters as well. Moving away from virtual reality, augmented reality is more portable as people can carry it around in their mobile phones instead of a big device. As a social media application, engaging its users is one key concern. When its users have fun with their friends/families while using the augmented effects opens a big opportunity for Facebook.

Live videos and filters

While people look for more opportunities to express themselves, Facebook is on trend to support people’s eagerness to share and post-masking with a variety of filters for live videos.

 

Unlimited growth of video content

youtube, growth, chart

 

Really, the growth of video is magnificent. The growth of youtube is apparent and many influencers are jumping on this bandwagon. Video has many exploration areas such as live videos, video content marketing, advertisements or trailer and more…

The best thing about video is that it captures attention. With physical interactions, intriguing music, and amazing story plot, no wonder it’s growing rapidly.

But one thing to note is that video content requires dedicated time and resources. 83% of marketers had this worry due to constraints.

 

Number of searches

 

Facebook sees almost 2 billion searches/day and this was a 1.5 billion increase from 2016. Although Google still has the highest searches of 3.5 billion, Facebook is catching up. There is also a Search engine optimisation (SEO) system on Facebook, where the search is able to increase your reach.

It is so exciting to watch how these trends unfold, and they will definitely be topics we will dive into and share more about in the months to come.