How to attract with your instagram content creation

instagram content creation, social media marketing, influencer marketing ideas, influencer marketing, social media marketing, singapore social media influencers

Instagram content creation is not easy at all

Let’s be real. Hoping that to strike it and start gaining followers does not work now as it’s getting really saturated here. That said, influencers who consistently score likes, comments, and engagement with their posts aren’t doing so by accident. As much as the well curated posts on instagram makes Instagram content creation look so easy, do not ever underestimate the real effort that’s placed into them. 

Instagram content creation

Crafting content may be easy if you have time to plan, take, edit to perfection. It’s really important to understand the latest trends on instagram to consistently fine-tune your Instagram content strategy.

1. Always set a goal

instagram content creation, social media marketing, influencer marketing

Whether your goal is gaining more Instagram followers or simply driving more engagement with your social content. You have to keep counting and drive your content towards these goals. Remember to never take this process for granted. 

2. Planning your posts is essentialinstagram content creation, social media marketing, influencer marketing

Think through the style and image you wish to portray through your social media. You want to keep connecting with them, hence you need to give them what they like. Think it through, and find your best fit. You may not get it on your first try, so do not get disheartened if results don’t surface immediately.

3. Element of personal touch

instagram content creation, social media marketing, influencer marketing

To win hearts and gain numbers, it is important to go from the heart. This soft personal touch in your captions or photos will allow your audience to connect with you. This link bridge between the both of you increases your value to advertisers. Moreover, these numbers is a form of recognition for your hard work.

4. Importance of effort

Mega influencers did not gain their fame overnight. It is very easy to determine between a half-hearted content and one that places effort into drafting and creating. If you really want to make a name, it is that important to make a consistent attempt. Effort and hardwork will not fail you!



5. Be consistent and authentic

instagram content creation, social media marketing, influencer marketing

The importance of this step is to show the consistency of your social media identity, and this constant image will bring you closer to your audience as time passes. Also, having an online identity helps brands to connect with you more accurately, so as to maximise efficiency and benefits. This sounds easy, but it’s really the toughest stage.

The quality of your content is as though your clothes. They are important in portraying a positive image of you. Ensuring this quality of selection will keep the consistency of your feed. Visuals are powerfully engaging, where one bad photo remains on the feed and it destroys the previous effort you have placed into forming a relationship. It is also highly shareable so you wouldn’t want bad photos to be shared. So really, only select the best quality photos that represents you well.





We can’t emphasize more on sincerity and love for your audiences. Be honest about your content even though you are paid for it. Honesty is always the best policy. It is not that difficult if you are able to turn dreams into reality, while it may take more effort to breathe life into them. Keep hustling!

Seven mistakes to avoid for successful content marketing

Identify these 7 mistakes in your content marketing immediately


Many companies are changing their marketing strategy to join the online digital platforms. Some are doing outstandingly well, but there are also some companies which are stumbling.  Why is that they are doing badly in their content marketing activities?

Reasons to poor content marketing results

#1 No Content Marketing Strategy

content marketing strategy, content marketing

Content marketing needs Strategy- a clear picture of the Why, Who, What, How and When and Where. This is important, focus on your strtegy first then look into the techniques.

Having a content marketing strategy helps to direct and guide your team’s efforts. You have something to look forward and back on.

What is a strategy?

Map out the Why and How clearly. Keep that in mind, so that every day you are taking action which is focused and on target. Always keep the big strategy in mind when you link it to your online image.

#2 Not Linking Content Marketing back to the big marketing idea 

big marketing idea

Just having content marketing strategy is not enough. Content marketing is an integral part of inbound marketing. There are a lot more substance to it.

When your content marketing strategy is not aligned with the overall marketing strategy, then you run the risk of your efforts falling part. 

Paint a consistent image

paint image

When the content marketing strategy is developed, make sure all the teams are working together with everyone aligned. This ensures that the marketing qualified leads are passed on smoothly to the sales for them to close the sales.

If different parts of your marketing strategy are moving in different directions, your customers may get a confused picture. Worse, those customers who have started moving through your marketing funnel may drop out if the conversion is not optimized.


#3 Not Having a Written Content Marketing Strategy

Not a physical piece of paper, but it is something like a formula that everyone understands and follow. The strategy, the steps and responsible personnel for what and when are clearly outlined. Having a checklist and roles clearly defined is a must.

Why is this important?

This removes any errors which may happen due to miscommunication. Also, a documented content marketing strategy means that you will have a clear idea of what you are testing and how you will measure it. Remember what you will measure, will happen.

A written content marketing strategy also means that you and everyone in the team will have a content calendar to work out.

#4 Not having a Content Calendar

content calendar

What is the main function of this planner?

At one glance, you can see how the week and month is going to unfold. Also, it shows how the content calendar is aligned to your business calendar. Seeing how the content amplifies these events or works around them helps in the team being very clear about the big picture. The content calendar also helps in planning and executing content which you love. 

#6 Over attachment with One’s Content


Your sweat and tears are contributed into developing that one post or photo. You post the content and expect to win the applause you think you deserve. Instead, reality differs and no one is engaging or watching your content. Well, it happens.


What you need to do next?

Start by comparing other content you have generated:

  • Confirm your buyer persona – does your content reflect their problems and their journey?
  • Reflect on the amount of ideas – it is just aesthetically pleasing with many unconnected ideas?
  • Does it lack emotional content – emotional content is engaging, data is boring if it does not tell a story
  • Refer to the day and the time you posted – sometimes other events may have absorbed all the attention or the time you are posting coincides with heavy workload and your prospect is not online at that time

#7 Focus on relevancy

relevant content


Relevancy trumps. Make content which reflects the buyer’s journey and their problems and your proposed solutions. Technology is only a support. Developing content with the right technology is just the start, what is your promotion plan?


The road to success is paved with mistakes. However, some mistakes are like deep pits. To come back from them while your competition is racing is difficult. Avoid the ones listed above and put your marketing machine into full throttle.