Identify these 7 mistakes in your content marketing immediately
Many companies are changing their marketing strategy to join the online digital platforms. Some are doing outstandingly well, but there are also some companies which are stumbling. Why is that they are doing badly in their content marketing activities?
Reasons to poor content marketing results
#1 No Content Marketing Strategy
Content marketing needs Strategy- a clear picture of the Why, Who, What, How and When and Where. This is important, focus on your strtegy first then look into the techniques.
Having a content marketing strategy helps to direct and guide your team’s efforts. You have something to look forward and back on.
What is a strategy?
Map out the Why and How clearly. Keep that in mind, so that every day you are taking action which is focused and on target. Always keep the big strategy in mind when you link it to your online image.
#2 Not Linking Content Marketing back to the big marketing idea
Just having content marketing strategy is not enough. Content marketing is an integral part of inbound marketing. There are a lot more substance to it.
When your content marketing strategy is not aligned with the overall marketing strategy, then you run the risk of your efforts falling part.
Paint a consistent image
When the content marketing strategy is developed, make sure all the teams are working together with everyone aligned. This ensures that the marketing qualified leads are passed on smoothly to the sales for them to close the sales.
If different parts of your marketing strategy are moving in different directions, your customers may get a confused picture. Worse, those customers who have started moving through your marketing funnel may drop out if the conversion is not optimized.
#3 Not Having a Written Content Marketing Strategy
Not a physical piece of paper, but it is something like a formula that everyone understands and follow. The strategy, the steps and responsible personnel for what and when are clearly outlined. Having a checklist and roles clearly defined is a must.
Why is this important?
This removes any errors which may happen due to miscommunication. Also, a documented content marketing strategy means that you will have a clear idea of what you are testing and how you will measure it. Remember what you will measure, will happen.
A written content marketing strategy also means that you and everyone in the team will have a content calendar to work out.
#4 Not having a Content Calendar
What is the main function of this planner?
At one glance, you can see how the week and month is going to unfold. Also, it shows how the content calendar is aligned to your business calendar. Seeing how the content amplifies these events or works around them helps in the team being very clear about the big picture. The content calendar also helps in planning and executing content which you love.
#6 Over attachment with One’s Content
Your sweat and tears are contributed into developing that one post or photo. You post the content and expect to win the applause you think you deserve. Instead, reality differs and no one is engaging or watching your content. Well, it happens.
What you need to do next?
Start by comparing other content you have generated:
- Confirm your buyer persona – does your content reflect their problems and their journey?
- Reflect on the amount of ideas – it is just aesthetically pleasing with many unconnected ideas?
- Does it lack emotional content – emotional content is engaging, data is boring if it does not tell a story
- Refer to the day and the time you posted – sometimes other events may have absorbed all the attention or the time you are posting coincides with heavy workload and your prospect is not online at that time
#7 Focus on relevancy
Relevancy trumps. Make content which reflects the buyer’s journey and their problems and your proposed solutions. Technology is only a support. Developing content with the right technology is just the start, what is your promotion plan?
The road to success is paved with mistakes. However, some mistakes are like deep pits. To come back from them while your competition is racing is difficult. Avoid the ones listed above and put your marketing machine into full throttle.