Instagram rolls out online green-dot

instagram online green-dot

Instagram online green-dot

Instagram has rolled out a new feature instagram online green-dot that will tell users when their friends are online. There is option to disable the green dot, which can be accessed from Settings menu on the app.

Instagram will now put a green dot next to profile pictures of their friends as well as people they follow to indicate they are online. The green dot, similar to the green dot on Messenger, will appear in Direct and also while sharing posts via Direct.

instagram online green-dot

I want to disable it!

There is option to disable the green dot, which can be accessed from Settings menu on the app.

Latest updates on Instagram before the green-dot

Timestamps

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In addition, Instagram will also show recent activity status of users with timestamps such as ‘Active 20m ago’, ‘Active yesterday’, and more.

How to disable?

To disable instagram online green-dot, one will need to open ‘Activity Status’ toggle from the Settings menu. People who disable green dot for their own account will not be able to see activity status of others as well.

Why the update?

“DMing friends and connecting over the content you love is more fun when you know your friends are there to see it. This update gives you the ability to have more of those realtime conversations while giving you the control to hide your status altogether,” Instagram said in a blog post.

Updates you can look forward to:instagram online green-dot

Instagram is reportedly working on a non-SMS, two-factor authentication system that would work with security apps like Google Authenticator. The two-factor authentication system will generate a special login code in case of theft or hacking. Instagram recently added support for adaptive icon for Android users included in the 55.0.0.0.33 alpha Android update. The update allows the Instagram icon shape to change to what the user’s device support.

How to attract with your instagram content creation

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Instagram content creation is not easy at all

Let’s be real. Hoping that to strike it and start gaining followers does not work now as it’s getting really saturated here. That said, influencers who consistently score likes, comments, and engagement with their posts aren’t doing so by accident. As much as the well curated posts on instagram makes Instagram content creation look so easy, do not ever underestimate the real effort that’s placed into them. 

Instagram content creation

Crafting content may be easy if you have time to plan, take, edit to perfection. It’s really important to understand the latest trends on instagram to consistently fine-tune your Instagram content strategy.

1. Always set a goal

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Whether your goal is gaining more Instagram followers or simply driving more engagement with your social content. You have to keep counting and drive your content towards these goals. Remember to never take this process for granted. 

2. Planning your posts is essentialinstagram content creation, social media marketing, influencer marketing

Think through the style and image you wish to portray through your social media. You want to keep connecting with them, hence you need to give them what they like. Think it through, and find your best fit. You may not get it on your first try, so do not get disheartened if results don’t surface immediately.

3. Element of personal touch

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To win hearts and gain numbers, it is important to go from the heart. This soft personal touch in your captions or photos will allow your audience to connect with you. This link bridge between the both of you increases your value to advertisers. Moreover, these numbers is a form of recognition for your hard work.

4. Importance of effort

Mega influencers did not gain their fame overnight. It is very easy to determine between a half-hearted content and one that places effort into drafting and creating. If you really want to make a name, it is that important to make a consistent attempt. Effort and hardwork will not fail you!

 

 

5. Be consistent and authentic

instagram content creation, social media marketing, influencer marketing

The importance of this step is to show the consistency of your social media identity, and this constant image will bring you closer to your audience as time passes. Also, having an online identity helps brands to connect with you more accurately, so as to maximise efficiency and benefits. This sounds easy, but it’s really the toughest stage.

The quality of your content is as though your clothes. They are important in portraying a positive image of you. Ensuring this quality of selection will keep the consistency of your feed. Visuals are powerfully engaging, where one bad photo remains on the feed and it destroys the previous effort you have placed into forming a relationship. It is also highly shareable so you wouldn’t want bad photos to be shared. So really, only select the best quality photos that represents you well.

 

 

 

Conclusion

We can’t emphasize more on sincerity and love for your audiences. Be honest about your content even though you are paid for it. Honesty is always the best policy. It is not that difficult if you are able to turn dreams into reality, while it may take more effort to breathe life into them. Keep hustling!

Influencer Marketing For Older Generations

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How to use influencer marketing on older generations?

Millennial is set to officially become the largest living adult generation in 2019, with population numbers soaring to 73 million. It’s no wonder so many brands are focused on cracking this diverse, evolving segment with over $200 billion in buying power.

The real spending power lies in the older generations

influencer marketing, social media marketing

Well, it explains. They have worked and definitely have accumulated their wealth over time. But, they’re often being overlooked by marketers. 

With huge spending power, brands may want to start looking and them. One way to reach them is through an effective, authentic way to reach them.

Market to where your audience are at

While millennial are in the lead when it comes to tech adoption, older people are definitely online and active. They have to adapt to the tech boom too!

Many of them are on social media, along with the millennial. Do not forget that they not only have money, they have the time too! Means more time online 🙂

Platforms your audience are on

influencer marketing

Facebook is by far the preferred platform. Content sharing on Facebook is really a popular option for them. In order to reach your target using influencer marketing campaigns, you can try to include a strong facebook sharing plan. Video content is really growing, so you can also consider incorporating short, instructive video content. 

Partner with influencer that know your audience 

You need influencers who understand the lifestyle needs and interests of a more mature audience. One way is to search for people of similar age or have a strong connection to them.

Influencers who can connect with audiences who are in similar situations often have powerful, personal stories to share. You can always use a mix of influencers, and that can increase your bang for your buck!  Allow influencers to share your brand message in their own authentic voices.

Tailor Your Content

The content for matured audience shouldn’t look exactly the same as a millennial campaign. As mentioned earlier, millennials greatly prefer aesthetics, boomers are drawn to written content and video.

As they have more time, older consumers do not mind spending more time and effort into research.  Therefore, content targeted to them should be highly informative, with a value proposition that is explained. Do not try too hard and push the price tag right in front of their screens.

Their interest are in products and services that enhance their quality of life. They’re much more likely to engage with respectful and meaningful messaging that acknowledges their interest in supporting an active, healthy lifestyle. Influencer marketing, when done right, is the perfect vehicle for reaching this valuable and often overlooked audience.

Marketing trends 2018: Rise of video content and micro-influencers

marketing trends 2018

Marketing trends 2018: More video content and micro-influencers

Video is taking content marketing by storm. So are micro-influencers, small but impactful. Read on for more.

Marketing trends 2018: 1. Increase popularity of youtube?

youtube, marketing trends 2018

A recent survey by Google found that a staggering 70% of teenage YouTube audiences are more likely to be influenced by YouTubers than by traditional media celebrities – something to consider if your target audience is in the teenage bracket.

Why do teens prefer YouTubers to their favourite celebrities?

The obvious answer is that they are relatable. Let’s take Xiaxue as an example. Yes, she’s an iconic figure in the eyes of impressionable teens, but is her straightforward thinking something they can really relate to? It’s unlikely that an average teen can find common ground with her, but she is Singaporean and she represents the freedom, a relatable personality and lifestyle for many Singaporeans, perhaps.

Why is Youtube so successful?

The survey suggested that YouTube vloggers interact with and listen to their followers, creating the feeling of a friendship rather than a fandom. And that’s the difference. Through weekly videos, they create a bond with their viewers. The content shared are usually more personal, like vlogs, or get ready with me, leading to a more engaged audience.

High engagement is value

engagement, marketing trends 2018

According to the Google survey, the top 25 YouTube stars generated three times as many views, twice as many actions and 12 times as many comments as videos created by celebrities.

Tips for marketers:

It is not always necessary to spend big money on high reach celebrities. Video content is getting really popular, and these YouTube channels creators can be just as beneficial to your brands. Their content are highly attractive when it comes to a younger audience. Always plan out what you want, and what’s necessary for your brand.

Meet the micro-influencers.

Marketing trends 2018:

2. What is a micro-influencer?

marketing trends 2018, micro influencer

Micro-influencers are influencers with fewer subscribers and followers than those who have hit the big time online. We’re talking fewer than 10,000, as opposed to the hundreds of thousands that bigger influencers have.

Micro-influencers are relatable

They come across as more authentic and relatable, and their opinions are more trusted by the public. With a smaller following, they can still afford to keep things personal. They are more likely to find time to respond to comments and messages, meaning that they’re building up stronger trust with their audience. Celebrity and popular influencers can seem a distance apart from their fans and followers as they may be too busy to reply and interact.

Micro-influencers are cost-effective: Small but mighty

Engaging micro-influencers in promoting your brand can actually be more profitable than using star influencers. Smaller influencers have higher audiences value: where their followers trust them better. This, in turn, converting them into customers by impacting their purchase decisions.

What does your brand need?

Before you give up on influencer marketing entirely, you may want to consider and shortlist a few micro-influencers to help your brand connect with new potential crowd.

Free tools to save Instagram videos

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Instagram videos

For many, Instagram has become a regular pastime. While it’s easy enough to take a screenshot or save a single photo, saving videos from the platform is a bit more difficult — but not impossible.

Five tools to keep your favourite Instagram videos as permanent memories

We have separated them into web, iOS and Android for your convenience!

[Web]

web, instagram videos, download instagram videos

This 2 websites are useful as it’s not limited to downloading only one item from a post.

 

If you intend to download multiple photos or videos from a single Instagram post — something that’s now possible thanks to Instagram’s carousell feature.

How to use it?

Simply copy the link of the public Instagram post into PostGraber, click the “Go” button, the download starts.

 

 

Savefromweb

This not only lets you download videos off Instagram, but also albums, photos, profile pictures, and stories. 

How to use it?

You will need  the URL from Instagram.

Simply copy and paste the URL into the website and press download. You will then be directed to a screen that prompts you either to “download” or “return to home”. Once downloaded the file is automatically saved into your downloads folder on your computer.

 

  • [iOS]

app store, apple, download instagram videos, instagram videos, app

 

 

There are several apps in the App Store that are designed for saving Instagram videos and photos, but, not many of them come free of charge.

InstaSave Repost for Instagram

This app is very easy to use.

How to use it?

Simply download the app, connect your account, and grant the app permission to access your Instagram account. Once you’re signed into Instagram, anything you “like” — whether it be a photo or video — will be saved in a clean, chronological feed. Here, you can also see your likes in the classic grid format with which we’re all accustomed. 

Quick Reposter: Repost Photo

Another free app is Quick Reposter. The app does more than just repost videos, it saves them as well.

How to use it?

You will be prompted to login, but you don’t need to create an account to access the app. Press the tab on the bottom left that says ‘repost “copy link”’, and it will ask you to open Instagram. Once opened, you can simply copy the link of the video you want to save, and it will automatically save it in Quick Reposter.

When the video is finished downloading you will have the option of reposting or saving to your camera roll. There are ads that will pop up, but it’s not overbearing. Download takes seconds and its easy-to-use interface makes this app a go-to pick for iOS.

[Android]

google play store, instagram videos, download instagram videos, app

InstaSave

This is a great mobile option for Android users.

How to use it?

When browsing Instagram, tap the three dots in the upper-right corner of the video you’d like to save. Select the Copy Share URL from the resulting menu and open InstaSave. The video will then be listed in your feed. Tap the down arrow below the latest video and select Save — all of your saved videos and photos will appear in this InstaSave feed. You can also easily delete videos directly.