No more Instagram chronological feed?
What’s the possibility of the news feed reverting back to chronological order?
Sadly (or not), Instagram says the current presentation isn’t going anywhere.
No to chronological feed
The company has publicly stated that it is not going chronological. Let’s see how are they giving us a better sense of its rationale. The product lead for Instagram’s feed, Julian Gutman, said that Instagram is not thinking about [chronological ordering] at this time.
Users tend to spend more time in the app when they’re presented with an algorithmic rather than a reverse chronological feed. And that’s not just good for Instagram’s ad revenue — it also allows users to see the posts that they want to see, even if those photos and videos were posted awhile ago. In fact, Instagram claims that its algorithmic feed allows users to see 90 percent of the posts from their close friends and family, while a reverse chronological feed would only show them about 50 percent of these posts.
Why is chronological feed a option?
“As we’ve dug in more and tried to understand why people ask for chronological, it’s not a universal thing,” Gutman added. “It isn’t a single reason that people want chrono, and I think what we’re really trying to understand is what are those different frustrations that people have and how can we build that in to their personalized feed experience.”
Instagram is, however, giving users a new option to control their feeds. In a recent blog post, the social media platform discussed its “New Posts” button. This button will give users more control over when their feed refreshes. Once you press it, you will be taken to the top of your feed. Newer posts will be more likely to appear first than older ones. It isn’t a full reversion to chronological feeds, but it does give users a bit more control over how and when new posts appear.
Instagram’s algorithms use several factors in determining which posts to show. First, including the engagement or the number of likes and comments the post receives.
But timeliness is also included among those factors. The change to a non-chronological feed, means the time the post was shared is a factor in feed order.
Factors which affect your feed’s order
Instagram’s algorithm, which includes when the post was shared, occasionally made posts appear to be ordered chronologically. The time spent in the news feed could also play a factor. Since Instagram algorithms avoid showing the same post twice, users frequently checking their feed could have fewer posts.
While Instagram’s chronological news feed change back in 2016 was met with mixed reactions, Instagram said it made the decision to adjust the news feed because around 70 percent of posts were going unseen in the chronological format. Timelines created by algorithms, rather than time stamps, are now the more popular option among the biggest social networks.