How to improve social media engagement with customers?

social media engagement

Ways to improve social media engagement with customers

social media engagement

First rule? Always be there, attract their attention. So always be posting! Second: Be timely, be there when your customers are. And six more.

If you have experience in social media marketing, you know that engaging users is no easy task.

Common mistake

The biggest mistake people make when promoting their brand, company or even themselves on social media is thinking that simply posting is enough. However, that’s far from the case.

Strategic management of social media

social media, social media management

Managing a Facebook, Instagram or Twitter account means having to strategize ways to keep your current audience captivated, while simultaneously attracting new users to your page.

Both of these activities can be full-time jobs. And, unfortunately, most people struggle to do either well. After all, how many times have you heard the words: “We just need to post better content”?

Social media management is not complicated

But because building a loyal following on social media isn’t easy, that doesn’t mean it has to be complicated. Some of the best digital marketers today started building Instagram pages as a hobby – until suddenly they were boasting hundreds of thousands of followers. What they did was double down on their strengths and learn how to work on their weaknesses.

Here are eight ways you can increase your engagement on social media.

1. Always be posting

social media, always post

The first rule to increasing engagement is to constantly be creating and posting relevant content. To do this, you need to figure out what content engages your audience. A lot of brands don’t fully understand how crucial it is to study their competitors and other people in their space.

There’s no reason to try to build an audience solely off original content. Curated content, or content shared from other pages, is how some of the most popular pages have built audiences in the millions. So, there’s no need to reinvent the wheel. Look for trends that are currently grabbing people’s attention, and capitalize on them.

2. Be timely to stay relevant

always post, social media, timely posts

TSuccessful brands and accounts recognize that it’s a lot easier to insert yourself into a massive conversation that’s already happening than to start a conversation from scratch. When you see a page or account that has extremely high engagement, it’s because they know how to create content that resonates. So if you make every post with the intention of it being extremely relevant to something that’s already happening in the world, you’re going to tap into that traffic.

3. Be bold

If you want your page to get noticed, it has to stand out from the crowd.

Users follow so many brands and pages that after a while they all begin to blend together. As a brand, know that it’s your job to always find ways to separate yourself from what everyone else is doing. For example, short videos on social media with big text above and below the video have become extremely popular.

4. Get to know your audience

audience, social media

A great way to connect with people on your page is to create a conversation.

Many people believe that “creating a conversation” means posting pictures and then responding to comments with general, rehearsed responses. 

To increase engagement, be engaging yourself. This means calling out specific people in your stories, or finding ways to thank or even reward your most engaged followers. And, if you don’t have the bandwidth to reply, hire someone to do it for you. Yes, it’s that important.

5. Run campaigns and promotions

run campaigns, social media, sponsored posts, marketing social media

Nowadays, even the most viral-worthy pages have to spend money to continue growing.

Running ad campaigns behind your most popular or most engaging posts can be a great way to sustain momentum and continue building your brand. Once you know which posts resonate the most with your audience, present them to new audiences so that you can attract the kinds of people you want following your page.

Furthermore, you can use this data to inform your own content creation or curation process. Let the data inform you so you can do more of what’s already working.

6. Have a personality

Brand awareness is key. But brand awareness and the best content strategy mean nothing if you’re dull. The best social media pages have a personality. Whether you’re an influencer or a big brand, your job is to develop a brand voice people want to listen to.

Some questions to ask yourself are: what topics (within your industry) get people riled up? What types of content are controversial? What can you do that will get people talking? And, most importantly, what can you say that the most people will be able to relate to?

Creating engagement takes real work. But by using data and trial and error, you will learn over time which pieces of content resonate the most. 

7. Post when your audience is watching

social media engagment, customer engagement social media

One of the most underestimated aspects of social media growth and engagement is timing.

Different sources will give you different information on the optimal posting times. Some say you should post after work hours – but we all know people check their phones during work. Others say you should post during work hours – but then again, that’s when people should be working.

The truth is, when you “should” post depends entirely on your audience.

Timing is a trial-and-error process. Try posting at different times of the day, and track your engagement. When you start to see patterns, use them to inform your posting times.

8. Make your posts (and your page) visually appealing

This may seem obvious for a visually based network like Instagram, but it’s a lot harder to implement on Twitter, LinkedIn and even Facebook.

Optimizing the visual starts with your bio and ends with your content. Make sure your bio is spaced appropriately and has emojis that speak to your brand. Make sure the post pinned to the top of your profile is one with a high amount of engagement (and a great picture). And, most important of all, make sure your profile is a complete representation of who you are and what you share. Do this by alternating between text, pictures and videos.

Remember: if your page looks great, users will be more likely to give it their attention, which of course is the whole goal.

Seven mistakes to avoid for successful content marketing

Identify these 7 mistakes in your content marketing immediately

 

Many companies are changing their marketing strategy to join the online digital platforms. Some are doing outstandingly well, but there are also some companies which are stumbling.  Why is that they are doing badly in their content marketing activities?

Reasons to poor content marketing results

#1 No Content Marketing Strategy

content marketing strategy, content marketing

Content marketing needs Strategy- a clear picture of the Why, Who, What, How and When and Where. This is important, focus on your strtegy first then look into the techniques.

Having a content marketing strategy helps to direct and guide your team’s efforts. You have something to look forward and back on.

What is a strategy?

Map out the Why and How clearly. Keep that in mind, so that every day you are taking action which is focused and on target. Always keep the big strategy in mind when you link it to your online image.

#2 Not Linking Content Marketing back to the big marketing idea 

big marketing idea

Just having content marketing strategy is not enough. Content marketing is an integral part of inbound marketing. There are a lot more substance to it.

When your content marketing strategy is not aligned with the overall marketing strategy, then you run the risk of your efforts falling part. 

Paint a consistent image

paint image

When the content marketing strategy is developed, make sure all the teams are working together with everyone aligned. This ensures that the marketing qualified leads are passed on smoothly to the sales for them to close the sales.

If different parts of your marketing strategy are moving in different directions, your customers may get a confused picture. Worse, those customers who have started moving through your marketing funnel may drop out if the conversion is not optimized.

 

#3 Not Having a Written Content Marketing Strategy

Not a physical piece of paper, but it is something like a formula that everyone understands and follow. The strategy, the steps and responsible personnel for what and when are clearly outlined. Having a checklist and roles clearly defined is a must.

Why is this important?

This removes any errors which may happen due to miscommunication. Also, a documented content marketing strategy means that you will have a clear idea of what you are testing and how you will measure it. Remember what you will measure, will happen.

A written content marketing strategy also means that you and everyone in the team will have a content calendar to work out.

#4 Not having a Content Calendar

content calendar

What is the main function of this planner?

At one glance, you can see how the week and month is going to unfold. Also, it shows how the content calendar is aligned to your business calendar. Seeing how the content amplifies these events or works around them helps in the team being very clear about the big picture. The content calendar also helps in planning and executing content which you love. 

#6 Over attachment with One’s Content

likes

Your sweat and tears are contributed into developing that one post or photo. You post the content and expect to win the applause you think you deserve. Instead, reality differs and no one is engaging or watching your content. Well, it happens.

 

What you need to do next?

Start by comparing other content you have generated:

  • Confirm your buyer persona – does your content reflect their problems and their journey?
  • Reflect on the amount of ideas – it is just aesthetically pleasing with many unconnected ideas?
  • Does it lack emotional content – emotional content is engaging, data is boring if it does not tell a story
  • Refer to the day and the time you posted – sometimes other events may have absorbed all the attention or the time you are posting coincides with heavy workload and your prospect is not online at that time

#7 Focus on relevancy

relevant content

 

Relevancy trumps. Make content which reflects the buyer’s journey and their problems and your proposed solutions. Technology is only a support. Developing content with the right technology is just the start, what is your promotion plan?

Conclusion

The road to success is paved with mistakes. However, some mistakes are like deep pits. To come back from them while your competition is racing is difficult. Avoid the ones listed above and put your marketing machine into full throttle.

 

Instagram explains why we won’t see chronological feed

No more Instagram chronological feed?

What’s the possibility of the news feed reverting back to chronological order?

Sadly (or not), Instagram says the current presentation isn’t going anywhere.

No to chronological feed

instagram chronological feed

The company has publicly stated that it is not going chronological. Let’s see how are they giving us a better sense of its rationale. The product lead for Instagram’s feed, Julian Gutman, said that Instagram is not thinking about [chronological ordering] at this time.

Why?

Users tend to spend more time in the app when they’re presented with an algorithmic rather than a reverse chronological feed. And that’s not just good for Instagram’s ad revenue  — it also allows users to see the posts that they want to see, even if those photos and videos were posted awhile ago. In fact, Instagram claims that its algorithmic feed allows users to see 90 percent of the posts from their close friends and family, while a reverse chronological feed would only show them about 50 percent of these posts.

Why is chronological feed a option?

instagram chronological feed

“As we’ve dug in more and tried to understand why people ask for chronological, it’s not a universal thing,” Gutman added. “It isn’t a single reason that people want chrono, and I think what we’re really trying to understand is what are those different frustrations that people have and how can we build that in to their personalized feed experience.”

Instagram is, however, giving users a new option to control their feeds. In a recent blog post, the social media platform discussed its “New Posts” button. This button will give users more control over when their feed refreshes. Once you press it, you will be taken to the top of your feed. Newer posts will be more likely to appear first than older ones. It isn’t a full reversion to chronological feeds, but it does give users a bit more control over how and when new posts appear.

Instagram algorithm

instagram algorithm

Instagram’s algorithms use several factors in determining which posts to show. First, including the engagement or the number of likes and comments the post receives.

But timeliness is also included among those factors. The change to a non-chronological feed, means the time the post was shared is a factor in feed order.

Factors which affect your feed’s order

Instagram’s algorithm, which includes when the post was shared, occasionally made posts appear to be ordered chronologically. The time spent in the news feed could also play a factor. Since Instagram algorithms avoid showing the same post twice, users frequently checking their feed could have fewer posts.

While Instagram’s chronological news feed change back in 2016 was met with mixed reactions, Instagram said it made the decision to adjust the news feed because around 70 percent of posts were going unseen in the chronological format. Timelines created by algorithms, rather than time stamps, are now the more popular option among the biggest social networks. 

New Snapchat Filter- time for some noise!

snapchat

New Snapchat Filter: Augmented reality mask that responds to sounds

snapchat, snapchat filter, new snapchat filter

Tired of moving your eyes or sticking your tongue out to watch a change in  Snapchat mask? Good news!! Something fun is coming soon as Snapchat has a new lens reaction that responds to sound!

You can try the new animal face mask which changes based on the sound in the environment!

How does it look like!

snapchat, new filter, sound filter snapchat

The new mask is a pair of neon-colored, round ears, a heart-shaped nose, and a pair of whiskers. When the sound in the room gets louder, the ears grow. The filter’s colors and sparkles also adjust with the sound.

Multiple people: no problem! The mask is also one of Snapchat’s options that work with multiple people in the image. 

The new sound filter can be used for both stills and video, with the latter showing off the sound reactions. 

Sound based filters: coming your way

Doesn’t sound interesting? Or maybe neon disco ears are not your thing? Additional sound-based filters are coming right your way! Snapchat hasn’t shared what how they will look like, but they will be available on your screens over the next few weeks.

Analysis on Snapchat filters

The carousell of augmented filters already has different reaction triggers. Most are based on what the camera sees, including the puppy dog face that adds a dog tongue when users stick their own tongue out. 

Though the new animal mask appears to be the first that reacts to sound. Other filters are equipped with a voice changer, but the visual filter itself doesn’t react with the sounds in the room.

Snapchat recent updates

The latest filter expands Snapchat’s heavily imitated augmented reality camera. Snapchat also recently added playable AR games to its queue. The company’s latest updates also include unskippable video ads.