How social media has changed the way dishes are created

Dishes on social media: For the eyes or tastebuds?

camera, food influencer

Are you team for the eyes or tastebuds on social media? Will diners lose out if chefs choose to make food for the cameras and our eyes?

The ubiquity of social media has forced many chefs from various Food & Beverages stores to adapt.

Should the taste of food be sacrificed for Instagram-worthy shots? Instagram ‘food porn’ photographs… Have potential virality of good photographs, and the potential business place pressure on chefs into making their dishes pleasing to the eye?

Undeniably, there are examples of restaurants consulting lighting experts for that optimal lighting for photographs. Catching on to the “trending” foodgram is also important. For example, the ‘over-the-top’ milkshake trend that was not necessarily tasty or healthy drew in crowds just because they look so temptingly delicious.

Photographs as words

food, photograph, flatlay

Photographs are as though an invitation, they open up our sense. Well, we kind of all eat with our eyes. Wth social media, is taste secondary to getting a good picture? Well you need to ask yourself that.

You know how much Singaporeans love food. We cannot deny that good food doesn’t have to always look good. We have our uniquely home cooked dishses or excellent hawker food. Their appeal to the mass audience proves how taste is important.

Impact of social media on Food

food, social media, presentation

Social media is indeed shaping the food industry, but do be mindful of the impact of influencers or customers actions. You won’t want to lose out if you keep choosing looks over taste every time.

Is it time to really think deeply about what we post on social media and how that affects the way food is created for us? If we are going to get to a different level from just prettiness, then how should photographs of food be oriented?  

What kind of shots can balance this industry?

hawker food sg

Due to time-consuming and meticulous pretentious shots, maybe capturing more “real” shots will receive higher acceptance because everything doesn’t have to be perfect.

This may also lessen the pressure on chefs as they can actually craft up good tasting food without resorting to plating or other tricks to make ugly food look good. I mean, food has to eventually taste good to earn customer’s return visits right?

Social media

Social media brings more business, but as long as you always prepare good food, customers will always come back. If there is no taste but the presentation is nice, customers may come once and never return. It defeats the purpose of having the food as it doesn’t fill the stomach. So, do you agree that taste cannot be sacrificed for aesthetics?  

 

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