New Instagram Share Button

New Instagram Share Button

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Instagram users can finally share posts without a third-party app — but the new tool is probably not what you’ve been dreaming of.

Update announcement

Instagram has announced an update that turns feed posts into stickers to share inside Stories. You can now directly share things to millions without having to screenshot and post it up again.

How to use it?

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The feature allows photos from the traditional Instagram sharing format to also be shared inside the newer but popular Stories, even when that photo isn’t yours. That shared post becomes a sticker, which lacks the like and comment tools from the traditional feed but displays the user that created the original post. Options to add stickers and text with the shared sticker allow you to comment on that photo. Cool right?

Where and how to use it?

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The new tool is hidden inside the send menu, and is accessible by tapping that paper airplane icon underneath the image you want to share. Instead of tapping on a name to send a direct message, tap on the top option that says “create a story with this post.”

Shared stickers still have some of those customization options available when sharing a traditional image to the full-screen sharing type. Users can change the background color and can move, scale, and rotate the size of the shared image.

Who can use it?

Not keen on your creative savvy popping up in someone else’s Stories feed? The share option is currently only available on public accounts. Users without a private account, however, can still turn the sharing option off inside the settings menu as an opt-out option.

Future prospects of Stories

The format that turns daily moments into a full-screen slideshow continues to grow. Thus, parent company Facebook lists Stories as one of the company’s focuses. 

The Stories share option is now available with an app update on Android, and an iOS update expected in “the coming days.


How social media has changed the way dishes are created

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Dishes on social media: For the eyes or tastebuds?

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Are you team for the eyes or tastebuds on social media? Will diners lose out if chefs choose to make food for the cameras and our eyes?

The ubiquity of social media has forced many chefs from various Food & Beverages stores to adapt.

Should the taste of food be sacrificed for Instagram-worthy shots? Instagram ‘food porn’ photographs… Have potential virality of good photographs, and the potential business place pressure on chefs into making their dishes pleasing to the eye?

Undeniably, there are examples of restaurants consulting lighting experts for that optimal lighting for photographs. Catching on to the “trending” foodgram is also important. For example, the ‘over-the-top’ milkshake trend that was not necessarily tasty or healthy drew in crowds just because they look so temptingly delicious.

Photographs as words

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Photographs are as though an invitation, they open up our sense. Well, we kind of all eat with our eyes. Wth social media, is taste secondary to getting a good picture? Well you need to ask yourself that.

You know how much Singaporeans love food. We cannot deny that good food doesn’t have to always look good. We have our uniquely home cooked dishses or excellent hawker food. Their appeal to the mass audience proves how taste is important.

Impact of social media on Food

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Social media is indeed shaping the food industry, but do be mindful of the impact of influencers or customers actions. You won’t want to lose out if you keep choosing looks over taste every time.

Is it time to really think deeply about what we post on social media and how that affects the way food is created for us? If we are going to get to a different level from just prettiness, then how should photographs of food be oriented?  

What kind of shots can balance this industry?

hawker food sg

Due to time-consuming and meticulous pretentious shots, maybe capturing more “real” shots will receive higher acceptance because everything doesn’t have to be perfect.

This may also lessen the pressure on chefs as they can actually craft up good tasting food without resorting to plating or other tricks to make ugly food look good. I mean, food has to eventually taste good to earn customer’s return visits right?

Social media

Social media brings more business, but as long as you always prepare good food, customers will always come back. If there is no taste but the presentation is nice, customers may come once and never return. It defeats the purpose of having the food as it doesn’t fill the stomach. So, do you agree that taste cannot be sacrificed for aesthetics?