Social media marketing and consumer limits
The notification has extended to social media, where various platforms are competing to bring you the news first. Meanwhile, there are brands and influencers competing to get your attention.
One interesting study result found out that daily social media usage of global internet users is about 135 minutes per day. Isn’t it great if you are a part of the 135 minutes people spent browsing?
After all, if you are trending, you are considered “happening”.
Now with the added advantage of promoted paid content on a social media platform, brands are really occupying screen space. Nevertheless, either as a brand or an influencer, when do you know social media branding is too much?
How Overexposure Can Backfire
It’s every brand’s dream to create viral content. Because the impact and effect they get on user’s life is magnificient. While viral content does make way for brand to recall value, but
Imagine a user getting bombarded with posts every time the a platform is openined. You may not realise this at the start, but it does begin to get annoying. Who knows it can even escalate to consumers blocking the brand from his/her feed.
Why are influencers a good choice?
Influencers are as though story tellers. They share their personal anecdotes and thoughts on brands on their social profiles. While it is a great way to stay relevant and connected with your audience, too much of it leaves no mystery.
Do not quote yourself from your social media platforms. Start letting people know what they do not. People who have little or no social media presence have a greater demand in such cases because people want to hear more from them. Their inaccessibility only increases their influence over the audience.
Consider the opposites
There are too many success stories behind social media campaigns that we simply cannot ignore the power of them.
Social media has also turned around the lives of many by changing them from a nobody to a celebrity. Exactly. We are talking about the Instagram and YouTube stars who have managed to create a brand for themselves through content sharing on social media platforms.
These stars are raking in millions through these platforms and partnering with brands for advertising.
How to create your brand?
But the trick lies in advertising and understanding how to create your social media network. One needs to understand that they need to have a structured program for social media, where they keep coming back to their users on regular intervals but do not inundate them with posts.
Are the past era of advertisements gone for good?
In the bygone era of advertisements, the limited possibility of space on newspapers or television made way for lesser branded content. This promised the readers or viewers more authentic news or informative pieces instead of plugged articles. This also brings up the much debated fake news propaganda on social media, questioning the authenticity of these platforms.
Is social media the way to go?
Social media today has numerous advantages linked to it not just for individuals but brands too. However, what they need to understand is to maintain the balancing act, making sure that overexposure doesn’t kill your brand value.