Successful influencer marketing
Influencer marketing has emerged as an extremely powerful and efficient marketing tactic for many brands across the globe. As a result, many brands are doubling their marketing budgets on influencers.
Social media evolution
Sure, now almost everyone got an Instagram account, and maybe other social media accounts like Facebook or youtube too. With all these same platforms that everyone are using to earn their living, how can you successfully cut the queue to get a piece of this goodness? There are definitely many highs and lows from working with agencies and brands over these years, here are five takeaways grow your personal brand and start partnering with brands.
Five specific takeaways for you to start growing your name
Define your channel
Who are you and what do you like/dislike? The most successful influencer make use of their social platforms to connect and answer these questions through their feed and captions. They understand clearly that their channels are clear representatives of their personality and values.
Don’t be afraid to say no
When you define your channel, the brands, and products you endorse also build the trust you build with your followers. As an influencer, your audience is your biggest asset. Nobody knows your platform or your audience better than you. As the audience size grows, your credibility increases and organically brands will come to you for partnerships.
Although it may sound crazy, remember to always stay real. If there is a brand that wants to collaborate with you and you don’t personally use it or believe in it, then remember to always say “no”. The last thing you want to do is to jeopardise the trust that you have painstakingly built with your followers that is the basis for your income.
Communication is key
A successful influencer behaves like business to communicate and connect with a brand successfully. One difficult part is that brands deal with businesses any other day but full-time influencers deal with content creations which are very different mediums.
Content creation takes creativity and businesses talks about profiting and gaining market presence. Therefore, it is very important for influencers to communicate clearly, early and frequently. This ensures that the message is being communicated clearly to avoid miscommunication. To put it across simply, the quality of work is closely linked to the quality of communication. Understanding the needs and wants of a brand expands the room for creativity to work its magic on a marketing campaign.
Feedbacks are key in this industry because ultimately you are creating content for a group of audience. Being open to feedback is very critical to improve your work and credibility to both your audience and bands. Like you know your audience well, marketing managers also know their brand audience best. They have the final say in the final product they are paying you for, and their goals are driven by numbers unlike yours. Being open to feedback brings your channel a long way and cultivates a positive reputation for your brands and followings.
Partner and collaborate
Every successful influencer is popular in what they are good at. You can build your audience and awareness by producing collaborative videos or marketing projects. Just like how YouTubers invite other influencers as their special guests. This cross-promotion not only promotes healthy relationships in this industry, it also grows one reach quickly. This kind of collaboration also adds a touch of “freshness” for your viewers as they can see new faces!
Building relationships with the people you are earning money from making the entire job more pleasant and enjoyable. This makes them want to continue partnering with you and tadah! A job secured. Word of mouth is also a very reliable source in this industry, who knows they may recommend you for other paid projects?
All in all, it always pays to be a kind and encouraging team player as there are many uncertainties in this industry.