Instagram Stories Ideas for Businesses

instagram story for business, instagram story

Instagram stories ideas, now for businesses

The success of Instagram stories is insane! Merely less than 2 years old, Instagram Stories have already surpassed 300 million daily active users. Here’s some instagram stories ideas, for you, business marketers.

Why is instagram story so successful?

instagram story business, instagram story ideas

Instagram Stories are a great channel for increasing brand awareness organically. Find out the difference between what users expect from Instagram stories and feed here! The important thing here is to be relevant and consistent. Oh yes, be creative too!

Why should business be generating instagram stories ideas too?

Brands get better organic visibility with Instagram Stories. 

Get this, posts earn the lion’s share of brand impressions, while Instagram Stories only account for 19%. You may think that 19% is insignificant, but hear me out. This makes up ⅕ of impressions earned, and that’s a huge portion of organic reach! If you’re only publishing posts, then you’re only gaining traction from posts. You could be missing out on a quarter of free impressions.

Besides, instagram stories is all about “in the moment” fun stories! With so many stickers and functions, you have enough to start interacting with your audience! 

1. Recycle content from your community

The constant challenge of consistently developing new content is real for marketers. That is why this is on top of the list. By leveraging on your the efforts of your comminity’s User Generated Content (UGC)you can update and also strengthen the relationship with your community and impress new ones.

Example:

Now with the new share story function, you can share interesting and fun stories! You can also mention the people who have tagged or mentioned your page! This is how you gain attention and get people talking!

2. Engage and get to know your audience

With so many functions, you can now use stories to create a 2 way interaction! Polls are a fun way to engage and learn more about your audience. Simply asking an interesting question can spark a meaningful conversation and result in viral content.

Take for instance, Airbnb

instagram story for business, instagram story ideas

They have demonstrated an easy way to make use of polls. The beautiful pictures of the locations make audiences interested, and actually participate.

3. Create Instagram Story wallpapers for them to screenshot

One of the greatest uses we’ve seen are through wallpapers because they give brands the ability to act like media companies and inform their audience of the latest news.

In short, wallpapers enable you to create content with purpose – they are easily digestible and shareable. Pretty things attract people to share, and hence expand your audiences. Wallpapers can include beautiful locations or flatlays.

 

Instagram rolls out online green-dot

instagram online green-dot

Instagram online green-dot

Instagram has rolled out a new feature instagram online green-dot that will tell users when their friends are online. There is option to disable the green dot, which can be accessed from Settings menu on the app.

Instagram will now put a green dot next to profile pictures of their friends as well as people they follow to indicate they are online. The green dot, similar to the green dot on Messenger, will appear in Direct and also while sharing posts via Direct.

instagram online green-dot

I want to disable it!

There is option to disable the green dot, which can be accessed from Settings menu on the app.

Latest updates on Instagram before the green-dot

Timestamps

instagram online green-dot, instagram online, instagram timestamp

In addition, Instagram will also show recent activity status of users with timestamps such as ‘Active 20m ago’, ‘Active yesterday’, and more.

How to disable?

To disable instagram online green-dot, one will need to open ‘Activity Status’ toggle from the Settings menu. People who disable green dot for their own account will not be able to see activity status of others as well.

Why the update?

“DMing friends and connecting over the content you love is more fun when you know your friends are there to see it. This update gives you the ability to have more of those realtime conversations while giving you the control to hide your status altogether,” Instagram said in a blog post.

Updates you can look forward to:instagram online green-dot

Instagram is reportedly working on a non-SMS, two-factor authentication system that would work with security apps like Google Authenticator. The two-factor authentication system will generate a special login code in case of theft or hacking. Instagram recently added support for adaptive icon for Android users included in the 55.0.0.0.33 alpha Android update. The update allows the Instagram icon shape to change to what the user’s device support.

How to attract with your instagram content creation

instagram content creation, social media marketing, influencer marketing ideas, influencer marketing, social media marketing, singapore social media influencers

Instagram content creation is not easy at all

Let’s be real. Hoping that to strike it and start gaining followers does not work now as it’s getting really saturated here. That said, influencers who consistently score likes, comments, and engagement with their posts aren’t doing so by accident. As much as the well curated posts on instagram makes Instagram content creation look so easy, do not ever underestimate the real effort that’s placed into them. 

Instagram content creation

Crafting content may be easy if you have time to plan, take, edit to perfection. It’s really important to understand the latest trends on instagram to consistently fine-tune your Instagram content strategy.

1. Always set a goal

instagram content creation, social media marketing, influencer marketing

Whether your goal is gaining more Instagram followers or simply driving more engagement with your social content. You have to keep counting and drive your content towards these goals. Remember to never take this process for granted. 

2. Planning your posts is essentialinstagram content creation, social media marketing, influencer marketing

Think through the style and image you wish to portray through your social media. You want to keep connecting with them, hence you need to give them what they like. Think it through, and find your best fit. You may not get it on your first try, so do not get disheartened if results don’t surface immediately.

3. Element of personal touch

instagram content creation, social media marketing, influencer marketing

To win hearts and gain numbers, it is important to go from the heart. This soft personal touch in your captions or photos will allow your audience to connect with you. This link bridge between the both of you increases your value to advertisers. Moreover, these numbers is a form of recognition for your hard work.

4. Importance of effort

Mega influencers did not gain their fame overnight. It is very easy to determine between a half-hearted content and one that places effort into drafting and creating. If you really want to make a name, it is that important to make a consistent attempt. Effort and hardwork will not fail you!

 

 

5. Be consistent and authentic

instagram content creation, social media marketing, influencer marketing

The importance of this step is to show the consistency of your social media identity, and this constant image will bring you closer to your audience as time passes. Also, having an online identity helps brands to connect with you more accurately, so as to maximise efficiency and benefits. This sounds easy, but it’s really the toughest stage.

The quality of your content is as though your clothes. They are important in portraying a positive image of you. Ensuring this quality of selection will keep the consistency of your feed. Visuals are powerfully engaging, where one bad photo remains on the feed and it destroys the previous effort you have placed into forming a relationship. It is also highly shareable so you wouldn’t want bad photos to be shared. So really, only select the best quality photos that represents you well.

 

 

 

Conclusion

We can’t emphasize more on sincerity and love for your audiences. Be honest about your content even though you are paid for it. Honesty is always the best policy. It is not that difficult if you are able to turn dreams into reality, while it may take more effort to breathe life into them. Keep hustling!

Influencer Marketing For Older Generations

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How to use influencer marketing on older generations?

Millennial is set to officially become the largest living adult generation in 2019, with population numbers soaring to 73 million. It’s no wonder so many brands are focused on cracking this diverse, evolving segment with over $200 billion in buying power.

The real spending power lies in the older generations

influencer marketing, social media marketing

Well, it explains. They have worked and definitely have accumulated their wealth over time. But, they’re often being overlooked by marketers. 

With huge spending power, brands may want to start looking and them. One way to reach them is through an effective, authentic way to reach them.

Market to where your audience are at

While millennial are in the lead when it comes to tech adoption, older people are definitely online and active. They have to adapt to the tech boom too!

Many of them are on social media, along with the millennial. Do not forget that they not only have money, they have the time too! Means more time online 🙂

Platforms your audience are on

influencer marketing

Facebook is by far the preferred platform. Content sharing on Facebook is really a popular option for them. In order to reach your target using influencer marketing campaigns, you can try to include a strong facebook sharing plan. Video content is really growing, so you can also consider incorporating short, instructive video content. 

Partner with influencer that know your audience 

You need influencers who understand the lifestyle needs and interests of a more mature audience. One way is to search for people of similar age or have a strong connection to them.

Influencers who can connect with audiences who are in similar situations often have powerful, personal stories to share. You can always use a mix of influencers, and that can increase your bang for your buck!  Allow influencers to share your brand message in their own authentic voices.

Tailor Your Content

The content for matured audience shouldn’t look exactly the same as a millennial campaign. As mentioned earlier, millennials greatly prefer aesthetics, boomers are drawn to written content and video.

As they have more time, older consumers do not mind spending more time and effort into research.  Therefore, content targeted to them should be highly informative, with a value proposition that is explained. Do not try too hard and push the price tag right in front of their screens.

Their interest are in products and services that enhance their quality of life. They’re much more likely to engage with respectful and meaningful messaging that acknowledges their interest in supporting an active, healthy lifestyle. Influencer marketing, when done right, is the perfect vehicle for reaching this valuable and often overlooked audience.

Marketing trends 2018: Rise of video content and micro-influencers

marketing trends 2018

Marketing trends 2018: More video content and micro-influencers

Video is taking content marketing by storm. So are micro-influencers, small but impactful. Read on for more.

Marketing trends 2018: 1. Increase popularity of youtube?

youtube, marketing trends 2018

A recent survey by Google found that a staggering 70% of teenage YouTube audiences are more likely to be influenced by YouTubers than by traditional media celebrities – something to consider if your target audience is in the teenage bracket.

Why do teens prefer YouTubers to their favourite celebrities?

The obvious answer is that they are relatable. Let’s take Xiaxue as an example. Yes, she’s an iconic figure in the eyes of impressionable teens, but is her straightforward thinking something they can really relate to? It’s unlikely that an average teen can find common ground with her, but she is Singaporean and she represents the freedom, a relatable personality and lifestyle for many Singaporeans, perhaps.

Why is Youtube so successful?

The survey suggested that YouTube vloggers interact with and listen to their followers, creating the feeling of a friendship rather than a fandom. And that’s the difference. Through weekly videos, they create a bond with their viewers. The content shared are usually more personal, like vlogs, or get ready with me, leading to a more engaged audience.

High engagement is value

engagement, marketing trends 2018

According to the Google survey, the top 25 YouTube stars generated three times as many views, twice as many actions and 12 times as many comments as videos created by celebrities.

Tips for marketers:

It is not always necessary to spend big money on high reach celebrities. Video content is getting really popular, and these YouTube channels creators can be just as beneficial to your brands. Their content are highly attractive when it comes to a younger audience. Always plan out what you want, and what’s necessary for your brand.

Meet the micro-influencers.

Marketing trends 2018:

2. What is a micro-influencer?

marketing trends 2018, micro influencer

Micro-influencers are influencers with fewer subscribers and followers than those who have hit the big time online. We’re talking fewer than 10,000, as opposed to the hundreds of thousands that bigger influencers have.

Micro-influencers are relatable

They come across as more authentic and relatable, and their opinions are more trusted by the public. With a smaller following, they can still afford to keep things personal. They are more likely to find time to respond to comments and messages, meaning that they’re building up stronger trust with their audience. Celebrity and popular influencers can seem a distance apart from their fans and followers as they may be too busy to reply and interact.

Micro-influencers are cost-effective: Small but mighty

Engaging micro-influencers in promoting your brand can actually be more profitable than using star influencers. Smaller influencers have higher audiences value: where their followers trust them better. This, in turn, converting them into customers by impacting their purchase decisions.

What does your brand need?

Before you give up on influencer marketing entirely, you may want to consider and shortlist a few micro-influencers to help your brand connect with new potential crowd.

Free tools to save Instagram videos

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Instagram videos

For many, Instagram has become a regular pastime. While it’s easy enough to take a screenshot or save a single photo, saving videos from the platform is a bit more difficult — but not impossible.

Five tools to keep your favourite Instagram videos as permanent memories

We have separated them into web, iOS and Android for your convenience!

[Web]

web, instagram videos, download instagram videos

This 2 websites are useful as it’s not limited to downloading only one item from a post.

 

If you intend to download multiple photos or videos from a single Instagram post — something that’s now possible thanks to Instagram’s carousell feature.

How to use it?

Simply copy the link of the public Instagram post into PostGraber, click the “Go” button, the download starts.

 

 

Savefromweb

This not only lets you download videos off Instagram, but also albums, photos, profile pictures, and stories. 

How to use it?

You will need  the URL from Instagram.

Simply copy and paste the URL into the website and press download. You will then be directed to a screen that prompts you either to “download” or “return to home”. Once downloaded the file is automatically saved into your downloads folder on your computer.

 

  • [iOS]

app store, apple, download instagram videos, instagram videos, app

 

 

There are several apps in the App Store that are designed for saving Instagram videos and photos, but, not many of them come free of charge.

InstaSave Repost for Instagram

This app is very easy to use.

How to use it?

Simply download the app, connect your account, and grant the app permission to access your Instagram account. Once you’re signed into Instagram, anything you “like” — whether it be a photo or video — will be saved in a clean, chronological feed. Here, you can also see your likes in the classic grid format with which we’re all accustomed. 

Quick Reposter: Repost Photo

Another free app is Quick Reposter. The app does more than just repost videos, it saves them as well.

How to use it?

You will be prompted to login, but you don’t need to create an account to access the app. Press the tab on the bottom left that says ‘repost “copy link”’, and it will ask you to open Instagram. Once opened, you can simply copy the link of the video you want to save, and it will automatically save it in Quick Reposter.

When the video is finished downloading you will have the option of reposting or saving to your camera roll. There are ads that will pop up, but it’s not overbearing. Download takes seconds and its easy-to-use interface makes this app a go-to pick for iOS.

[Android]

google play store, instagram videos, download instagram videos, app

InstaSave

This is a great mobile option for Android users.

How to use it?

When browsing Instagram, tap the three dots in the upper-right corner of the video you’d like to save. Select the Copy Share URL from the resulting menu and open InstaSave. The video will then be listed in your feed. Tap the down arrow below the latest video and select Save — all of your saved videos and photos will appear in this InstaSave feed. You can also easily delete videos directly.

How to improve social media engagement with customers?

social media engagement

Ways to improve social media engagement with customers

social media engagement

First rule? Always be there, attract their attention. So always be posting! Second: Be timely, be there when your customers are. And six more.

If you have experience in social media marketing, you know that engaging users is no easy task.

Common mistake

The biggest mistake people make when promoting their brand, company or even themselves on social media is thinking that simply posting is enough. However, that’s far from the case.

Strategic management of social media

social media, social media management

Managing a Facebook, Instagram or Twitter account means having to strategize ways to keep your current audience captivated, while simultaneously attracting new users to your page.

Both of these activities can be full-time jobs. And, unfortunately, most people struggle to do either well. After all, how many times have you heard the words: “We just need to post better content”?

Social media management is not complicated

But because building a loyal following on social media isn’t easy, that doesn’t mean it has to be complicated. Some of the best digital marketers today started building Instagram pages as a hobby – until suddenly they were boasting hundreds of thousands of followers. What they did was double down on their strengths and learn how to work on their weaknesses.

Here are eight ways you can increase your engagement on social media.

1. Always be posting

social media, always post

The first rule to increasing engagement is to constantly be creating and posting relevant content. To do this, you need to figure out what content engages your audience. A lot of brands don’t fully understand how crucial it is to study their competitors and other people in their space.

There’s no reason to try to build an audience solely off original content. Curated content, or content shared from other pages, is how some of the most popular pages have built audiences in the millions. So, there’s no need to reinvent the wheel. Look for trends that are currently grabbing people’s attention, and capitalize on them.

2. Be timely to stay relevant

always post, social media, timely posts

TSuccessful brands and accounts recognize that it’s a lot easier to insert yourself into a massive conversation that’s already happening than to start a conversation from scratch. When you see a page or account that has extremely high engagement, it’s because they know how to create content that resonates. So if you make every post with the intention of it being extremely relevant to something that’s already happening in the world, you’re going to tap into that traffic.

3. Be bold

If you want your page to get noticed, it has to stand out from the crowd.

Users follow so many brands and pages that after a while they all begin to blend together. As a brand, know that it’s your job to always find ways to separate yourself from what everyone else is doing. For example, short videos on social media with big text above and below the video have become extremely popular.

4. Get to know your audience

audience, social media

A great way to connect with people on your page is to create a conversation.

Many people believe that “creating a conversation” means posting pictures and then responding to comments with general, rehearsed responses. 

To increase engagement, be engaging yourself. This means calling out specific people in your stories, or finding ways to thank or even reward your most engaged followers. And, if you don’t have the bandwidth to reply, hire someone to do it for you. Yes, it’s that important.

5. Run campaigns and promotions

run campaigns, social media, sponsored posts, marketing social media

Nowadays, even the most viral-worthy pages have to spend money to continue growing.

Running ad campaigns behind your most popular or most engaging posts can be a great way to sustain momentum and continue building your brand. Once you know which posts resonate the most with your audience, present them to new audiences so that you can attract the kinds of people you want following your page.

Furthermore, you can use this data to inform your own content creation or curation process. Let the data inform you so you can do more of what’s already working.

6. Have a personality

Brand awareness is key. But brand awareness and the best content strategy mean nothing if you’re dull. The best social media pages have a personality. Whether you’re an influencer or a big brand, your job is to develop a brand voice people want to listen to.

Some questions to ask yourself are: what topics (within your industry) get people riled up? What types of content are controversial? What can you do that will get people talking? And, most importantly, what can you say that the most people will be able to relate to?

Creating engagement takes real work. But by using data and trial and error, you will learn over time which pieces of content resonate the most. 

7. Post when your audience is watching

social media engagment, customer engagement social media

One of the most underestimated aspects of social media growth and engagement is timing.

Different sources will give you different information on the optimal posting times. Some say you should post after work hours – but we all know people check their phones during work. Others say you should post during work hours – but then again, that’s when people should be working.

The truth is, when you “should” post depends entirely on your audience.

Timing is a trial-and-error process. Try posting at different times of the day, and track your engagement. When you start to see patterns, use them to inform your posting times.

8. Make your posts (and your page) visually appealing

This may seem obvious for a visually based network like Instagram, but it’s a lot harder to implement on Twitter, LinkedIn and even Facebook.

Optimizing the visual starts with your bio and ends with your content. Make sure your bio is spaced appropriately and has emojis that speak to your brand. Make sure the post pinned to the top of your profile is one with a high amount of engagement (and a great picture). And, most important of all, make sure your profile is a complete representation of who you are and what you share. Do this by alternating between text, pictures and videos.

Remember: if your page looks great, users will be more likely to give it their attention, which of course is the whole goal.

Seven mistakes to avoid for successful content marketing

Identify these 7 mistakes in your content marketing immediately

 

Many companies are changing their marketing strategy to join the online digital platforms. Some are doing outstandingly well, but there are also some companies which are stumbling.  Why is that they are doing badly in their content marketing activities?

Reasons to poor content marketing results

#1 No Content Marketing Strategy

content marketing strategy, content marketing

Content marketing needs Strategy- a clear picture of the Why, Who, What, How and When and Where. This is important, focus on your strtegy first then look into the techniques.

Having a content marketing strategy helps to direct and guide your team’s efforts. You have something to look forward and back on.

What is a strategy?

Map out the Why and How clearly. Keep that in mind, so that every day you are taking action which is focused and on target. Always keep the big strategy in mind when you link it to your online image.

#2 Not Linking Content Marketing back to the big marketing idea 

big marketing idea

Just having content marketing strategy is not enough. Content marketing is an integral part of inbound marketing. There are a lot more substance to it.

When your content marketing strategy is not aligned with the overall marketing strategy, then you run the risk of your efforts falling part. 

Paint a consistent image

paint image

When the content marketing strategy is developed, make sure all the teams are working together with everyone aligned. This ensures that the marketing qualified leads are passed on smoothly to the sales for them to close the sales.

If different parts of your marketing strategy are moving in different directions, your customers may get a confused picture. Worse, those customers who have started moving through your marketing funnel may drop out if the conversion is not optimized.

 

#3 Not Having a Written Content Marketing Strategy

Not a physical piece of paper, but it is something like a formula that everyone understands and follow. The strategy, the steps and responsible personnel for what and when are clearly outlined. Having a checklist and roles clearly defined is a must.

Why is this important?

This removes any errors which may happen due to miscommunication. Also, a documented content marketing strategy means that you will have a clear idea of what you are testing and how you will measure it. Remember what you will measure, will happen.

A written content marketing strategy also means that you and everyone in the team will have a content calendar to work out.

#4 Not having a Content Calendar

content calendar

What is the main function of this planner?

At one glance, you can see how the week and month is going to unfold. Also, it shows how the content calendar is aligned to your business calendar. Seeing how the content amplifies these events or works around them helps in the team being very clear about the big picture. The content calendar also helps in planning and executing content which you love. 

#6 Over attachment with One’s Content

likes

Your sweat and tears are contributed into developing that one post or photo. You post the content and expect to win the applause you think you deserve. Instead, reality differs and no one is engaging or watching your content. Well, it happens.

 

What you need to do next?

Start by comparing other content you have generated:

  • Confirm your buyer persona – does your content reflect their problems and their journey?
  • Reflect on the amount of ideas – it is just aesthetically pleasing with many unconnected ideas?
  • Does it lack emotional content – emotional content is engaging, data is boring if it does not tell a story
  • Refer to the day and the time you posted – sometimes other events may have absorbed all the attention or the time you are posting coincides with heavy workload and your prospect is not online at that time

#7 Focus on relevancy

relevant content

 

Relevancy trumps. Make content which reflects the buyer’s journey and their problems and your proposed solutions. Technology is only a support. Developing content with the right technology is just the start, what is your promotion plan?

Conclusion

The road to success is paved with mistakes. However, some mistakes are like deep pits. To come back from them while your competition is racing is difficult. Avoid the ones listed above and put your marketing machine into full throttle.

 

Instagram explains why we won’t see chronological feed

No more Instagram chronological feed?

What’s the possibility of the news feed reverting back to chronological order?

Sadly (or not), Instagram says the current presentation isn’t going anywhere.

No to chronological feed

instagram chronological feed

The company has publicly stated that it is not going chronological. Let’s see how are they giving us a better sense of its rationale. The product lead for Instagram’s feed, Julian Gutman, said that Instagram is not thinking about [chronological ordering] at this time.

Why?

Users tend to spend more time in the app when they’re presented with an algorithmic rather than a reverse chronological feed. And that’s not just good for Instagram’s ad revenue  — it also allows users to see the posts that they want to see, even if those photos and videos were posted awhile ago. In fact, Instagram claims that its algorithmic feed allows users to see 90 percent of the posts from their close friends and family, while a reverse chronological feed would only show them about 50 percent of these posts.

Why is chronological feed a option?

instagram chronological feed

“As we’ve dug in more and tried to understand why people ask for chronological, it’s not a universal thing,” Gutman added. “It isn’t a single reason that people want chrono, and I think what we’re really trying to understand is what are those different frustrations that people have and how can we build that in to their personalized feed experience.”

Instagram is, however, giving users a new option to control their feeds. In a recent blog post, the social media platform discussed its “New Posts” button. This button will give users more control over when their feed refreshes. Once you press it, you will be taken to the top of your feed. Newer posts will be more likely to appear first than older ones. It isn’t a full reversion to chronological feeds, but it does give users a bit more control over how and when new posts appear.

Instagram algorithm

instagram algorithm

Instagram’s algorithms use several factors in determining which posts to show. First, including the engagement or the number of likes and comments the post receives.

But timeliness is also included among those factors. The change to a non-chronological feed, means the time the post was shared is a factor in feed order.

Factors which affect your feed’s order

Instagram’s algorithm, which includes when the post was shared, occasionally made posts appear to be ordered chronologically. The time spent in the news feed could also play a factor. Since Instagram algorithms avoid showing the same post twice, users frequently checking their feed could have fewer posts.

While Instagram’s chronological news feed change back in 2016 was met with mixed reactions, Instagram said it made the decision to adjust the news feed because around 70 percent of posts were going unseen in the chronological format. Timelines created by algorithms, rather than time stamps, are now the more popular option among the biggest social networks. 

New Snapchat Filter- time for some noise!

snapchat

New Snapchat Filter: Augmented reality mask that responds to sounds

snapchat, snapchat filter, new snapchat filter

Tired of moving your eyes or sticking your tongue out to watch a change in  Snapchat mask? Good news!! Something fun is coming soon as Snapchat has a new lens reaction that responds to sound!

You can try the new animal face mask which changes based on the sound in the environment!

How does it look like!

snapchat, new filter, sound filter snapchat

The new mask is a pair of neon-colored, round ears, a heart-shaped nose, and a pair of whiskers. When the sound in the room gets louder, the ears grow. The filter’s colors and sparkles also adjust with the sound.

Multiple people: no problem! The mask is also one of Snapchat’s options that work with multiple people in the image. 

The new sound filter can be used for both stills and video, with the latter showing off the sound reactions. 

Sound based filters: coming your way

Doesn’t sound interesting? Or maybe neon disco ears are not your thing? Additional sound-based filters are coming right your way! Snapchat hasn’t shared what how they will look like, but they will be available on your screens over the next few weeks.

Analysis on Snapchat filters

The carousell of augmented filters already has different reaction triggers. Most are based on what the camera sees, including the puppy dog face that adds a dog tongue when users stick their own tongue out. 

Though the new animal mask appears to be the first that reacts to sound. Other filters are equipped with a voice changer, but the visual filter itself doesn’t react with the sounds in the room.

Snapchat recent updates

The latest filter expands Snapchat’s heavily imitated augmented reality camera. Snapchat also recently added playable AR games to its queue. The company’s latest updates also include unskippable video ads.